Nonna Kofman Email and Phone Number
Nonna Kofman work email
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Nonna Kofman personal email
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Nonna Kofman phone numbers
With more than 20 years of experience in marketing and branding, I have a passion for helping businesses grow and stand out in their markets. As the co-owner of Signarama Grayslake, I apply my marketing leadership experience to creating custom visual communication and signage solutions for my clients. My team and I work across industries and with organizations large and small. Some examples of the targeted signage applications we produce include:- Safety signage for construction- Lean visual management signage for manufacturing efficiency- ADA signage for compliance- Lobby signs, wall graphics, and custom wallpaper for commercial spaces- Branded graphics for vehicle fleets- Illuminated building and monument signs- Trade show graphics and displaysOur shop is full-service and we handle design, printing, fabrication, and installation. We also procure permits and manage multi-stage and multi-location projects for our clients across the country. From simple to complex signage needs, I can help you amplify your brand and recommend options to fit your specific requirements. Let's connect and discuss your projects.
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Business OwnerSignarama Grayslake Jul 2016 - PresentGrayslake, Il, Us• Identify new opportunities to serve customers through product, process, and technology enhancements• Recommend signage and visual communication approaches based on customer requirements, timeline, and budget constraints.• Hire, train, and coach staff to deliver great customer experience and quality sign projects.
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ConsultantPoint B May 2019 - Jun 2022Seattle, Wa, UsSupporting client marketing teams through business transition and capabilities upgrades. -
Vp Of Marketing / Marketing Consultant / Project ManagerK4 Advantage 2011 - Jul 2016Consulting practice founded to help companies efficiently acquire and retain customers. Key practice areas include: • Integration of traditional, digital, social media and PR strategy and execution • Market research and segment specific communication strategy • Brand positioning and content marketing• Agency partner selection and coordination for complex and multi-phased projects Worked with clients in healthcare, education, manufacturing and SAAS segments. All project are completed between full time roles.
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Vice President Marketing And Information TechnologySpring-Green Lawn Care 2015 - 2016Plainfield, Illinois, Us• Achieved greater than 100% of budgeted goals in multi-channel consumer acquisition, retention and loyalty campaigns using direct mail, digital marketing and call center channels• Grew e-commerce sales 34% YOY; increased PPC leads 105%, SEO traffic 35% • Defined marketing technology upgrade roadmap for marketing automation and business intelligence tools• Identified key upgrades to collect new information from e-commerce and call center customer interactions• Doubled the number of software releases by changing from waterfall to agile without increasing IT spend -
Vice President MarketingFollett School Solutions 2012 - 2014Mchenry, Il, Us• Created new global brand positioning and marketing strategy representing solutions from 4 merged businesses• Formed a cohesive team of 35 by merging 4 separate marketing organizations, redefining structure and roles• Optimized $9M marketing spend to deliver lower cost leads across conferences and events, digital marketing, inbound and influencer marketing programs• Increased SAAS portfolio leads 25%, delivered 126% of budgeted revenue for educational materials business• Partnered with Sales and IT to implement marketing automation with CRM integration resulting in accelerated prospect-to-sales conversion, lead nurturing and up-graded customer digital and e-commerce experience • Revised playbook for attending US and international conferences and trade shows, reducing budget 25% while increasing new contacts 35% • Established thought leadership through videos, blogs, webinars and launch of new customer community• Achieved 300% increase in customer engagement metrics across all social media channels -
Vice President, MarketingBrightspark Travel Usa 2010 - 2011Chicago, Il, Us• Launched new North American brand to capture market share from largest competitors• Recruited digital and product marketing team to drive customer acquisition, retention and loyalty• Delivered digital and e-commerce strategy: doubled organic traffic, grew leads 40%, increased conversion 100% YOY through SEO, SEM, social media, email and content marketing; optimized payment collection process• Introduced innovative new travel products based on market research and customer segmentation • Deployed analytics and data visualization tools for effective sales prospecting and territory penetration analysis -
Vice President, Digital MarketingPearson Education 2008 - 2010London, Gb• Quadrupled capacity for product launch campaigns by building an in-house digital agency• Improved customer journey to increase web traffic 20% and grow e-commerce revenue $5M • Redefined program review process by creating personalized customer review portal; achieved $7M annual savings from reduction in physical sample shipments; connected sales to key purchase influencers• Recognized by Sales leaders for effective sales enablement campaigns in complex, high-stakes program launches -
Director Of MarketingAero Products International Inc. (Acquired By The Coleman Company) 2005 - 2008Us• Managed $6M TV, print and retail promotional budget working directly with retailers such as Bed Bath & Beyond, Target, Wal-Mart, Amazon, Dick’s Sporting Goods, Kohl’s, Sears, QVC, HSN• Launched new e-commerce site that increased direct revenue 12%, achieved 206% ROI on SEM and SEO programs• Transformed customer support department from cost to profit center; reduced operating expenses 27%, increased sales10% and lowered call abandonment rate 30% -
Manager, Global MarketingMotorola Solutions 1999 - 2004Chicago, Il, Us• Developed 1st global Motorola brand strategy and re-positioning plan, • Promoted to lead 1st global, cross-functional team charged with development and launch of unified web and e-marketing platform for use in 14 countries and in 7 languages -
Manager, Mobile Product PlanningMotorola 1996 - 1999Chicago, Illinois, Us• Conducted consumer product research to guide product road map development • Directed communications for new smart phone platform launch in Western Europe -
Marketing ManagerVtech 1993 - 1996Tigard, Oregon, Us• Commercialized 20+ new products for mass market and specialty retail supported by TV and print advertising campaigns• Promoted to create new software brand; produced 10+ original software titles from idea through commercial launch; four titles won industry awards
Nonna Kofman Skills
Nonna Kofman Education Details
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Indiana University - Kelley School Of BusinessMarketing -
Gies College Of Business - University Of Illinois Urbana-ChampaignFinance
Frequently Asked Questions about Nonna Kofman
What company does Nonna Kofman work for?
Nonna Kofman works for Signarama Grayslake
What is Nonna Kofman's role at the current company?
Nonna Kofman's current role is Signage, Visual Communication and Marketing Expert.
What is Nonna Kofman's email address?
Nonna Kofman's email address is n.****@****ast.net
What is Nonna Kofman's direct phone number?
Nonna Kofman's direct phone number is +184754*****
What schools did Nonna Kofman attend?
Nonna Kofman attended Indiana University - Kelley School Of Business, Gies College Of Business - University Of Illinois Urbana-Champaign.
What are some of Nonna Kofman's interests?
Nonna Kofman has interest in Cultural And Technology Trends Personal, Social Media, Personal, Digital Marketing, Photography, Reading, Tennis, Professional, Travel, Cultural And Technology Trends.
What skills is Nonna Kofman known for?
Nonna Kofman has skills like Strategy, Marketing Strategy, Marketing, Product Marketing, Email Marketing, Integrated Marketing, Cross Functional Team Leadership, Market Research, E Commerce, Product Development, Brand Development, Marketing Communications.
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