Nandita K. Email & Phone Number

New York, United States

Brooklyn, New York, Us

After working in social media marketing across industries ranging from beauty to fashion to real estate to CPG, I am thrilled to add another industry to my roster of clients: Education!Education has always been a lifelong passion of mine, and if I could have remained a student forever, I would have. As a natural born innovator, I appreciate an openminded, nimble culture that values new ideas and execution over bureaucracy - and I’ve found that at Bay Ridge Prep. Within just a few months of joining the school, I’ve been able to achieve the following: Revised branding and took ownership of the Digital Marketing Trifecta:Paid Media, Owned Media, and Earned MediaPaid Media / Paid Advertising / SEO: • Restructured annual paid media budget to align with new goals• Tailored paid media strategy to include niche and location specific keywords• Improved SEO by studying best practices and implementing changes to existing strategy• Revised all ad copy and creative to optimize click through rates (CTR)• For the Lower School, I improved prospecting and traffic, resulting in an above average click through rate (CTR) and I improved retargeting, optimizing impressions that lead to conversion, with CTRs resulting in a relatively high 0.67% rate.Print Media / Materials: • Took all print media that was previously outsourced to an agency, in house• Completed an overhaul of print materials: a 50 page K-12 color view book for our open houses, promotional flyers and postcards and created 50 slide branded slideshows and presentation decksSocial Media / Organic Marketing:Within just 30 days, I achieved the following results organically, before implementing any paid advertising:• Created a custom designed, branded, video-first feed• Implemented a unique, keyword strategy to triple the account’s reach• Increased profile visits by over 350%• Increased external link taps by 70%• Increased followers by 5%• Increased engagement by 200%• Increased impressions by 900%

Social Media Strategy and Content Creation:I manage the social media accounts of various brands across multiple platforms - from Facebook and Instagram to Snapchat and Tiktok etc. This includes logo design, content creation, content planning, and using data driven strategies to drive sales and increase user engagement. Other goals include organically growing each account while improving each brand’s overall presence in a highly competitive digital space. Many brands lack a cohesive content strategy and plan of action to achieve goals ranging from selling products or services to increasing brand awareness and engagement across social platforms - which is where I come in to help. Please contact me at itsfashionnanny@gmail.com for a free consultation and customized rates tailored to your needs and your goals.Influencer Work:My personal influencer work includes a variety of brand partnerships for which I have created content, such as Macy's, Revolve, Samsung, Viktor&Rolf, Armani Beauty, Lively, Heiress of Beverly Hills, and St. Tropez to name a few. Please contact me at itsfashionnanny@gmail.com for my media kit and rates.

New York, Ny, Us

• Responsible for formulating a multi-media content strategy across social platforms for various clients and brands - and scheduling content on HeyOrca and Sprout Social.• Led the development and publication of editorial content calendars: conceptualize creative assets, formulate all copy, and schedule content in coordination with a creative team, accounts and strategy team, and the client.• Researched and analyzed content performance then developed reports for each client using a full suite of tools from Sprout Social to Falcon to tell a brand story with actionable insights and learnings • Presented analytical reports and insights to via PowerPoint and Zoom to clients on a weekly basis, after translating numbers and data into easy-to-digest, actionable recommendations to improve content performance.• Collaborated with Accounts & Strategy team to manage and meet project timelines, interdepartmental briefings; collaborate with Paid Media Strategy, Influencer and Creative divisions to deliver best-in-class marketing strategies.• Researched consumer and industry insights to inform content strategy through data and metrics; led team brainstorms to develop innovative, creative ideas for future content.• Clients included MAM Baby, Hudson Yards, and the launch of Handcraft Diapers. I encouraged clients to think outside the box and leverage animation and dynamic short form video whenever possible, while curating aesthetic profiles grids and leveraging engagement tactics to strategically grow each client’s social media platforms.

New York, Ny, Us

Specializations: Marketing, Strategy, Leadership and Change Management. Made Dean's List for both years and was one of two students selected for an L2 internship after being identified as a top performer among hundreds in Scott Galloway's Brand Strategy class.

New York City, New York, Us

• Performed competitive analysis and assessed year-over-year change across 72 brands for the Hair Care and Color 2016 Digital IQ Report, which included brands within industry leaders such as L'Oréal and Estée Lauder • Evaluated the digital competence of member brands and potential clients against 350+ data points across four dimensions: digital marketing, desktop site sophistication, social media engagement, and mobile adaptability• Contributed content to the 2016 Hair Care and Color Digital IQ report, with a specific focus on independent, multicultural hair care brands such as SheaMoisture and Carol’s Daughter; Analyzed potential alternatives to pay-to-play social media strategies for similar brands seeking to organically expand their digital reach on Facebook, Instagram, and Snapchat• Crafted recommendations and designed data visualizations in PowerPoint presentations for a management consulting project for L'Oréal USA: Analyzed quarter-over-quarter change in digital strategies to guide investment decisions across brands in L'Oréal Paris Luxe, Consumer Products, Active Cosmetics, and Multicultural Divisions• Conducted beta testing to improve the technological design of firm’s new data collection platform https://www.l2inc.com/research/hair-care-color-2

SPELLBOUNDNYC.COM is a fashion-forward, e-boutique that offers the latest trends in jewelry and apparel. Our vermeil accessories are edgy, yet delicate, and our limited-edition tops feature fun, bold slogans for the modern trendsetter.• Conceptualized brand strategy and designed marketing materials to launch e-commerce platform featuring line of 30+ accessories aimed at millennials; managed inventory, order fulfillment, and customer service• Leveraged unique content, flash sales, contests, and a Brooklyn-based pop up shop to implement an omnichannel retail strategy and increase organic engagement across Facebook and Instagram• Analyzed data via Google Analytics to identify market opportunities and increase site-wide conversion rate; Implemented paid, targeted social media marketing based on Facebook insights• Conducted competitive market research and aggregated direct customer feedback to strategically optimize inventory and identify local and global market opportunities in the fashion jewelry sector

New York, New York, Us

• Interviewed emerging artists and designers for new online media platform

• Applied innovative lighting methods in photo shoots to create exceptional digital images for various clients including IMG and Ford models, actors, musicians, fashion designers, and MTV.

• Collaborated with attorneys, real estate management firms, and clients to perform due diligence to resolve pending litigation • Investigated illegal sublets, prepared legal documents, and coordinated meetings• Negotiated with city officials on behalf of clients to rectify protracted building violations and prevent contingent liabilities such as lawsuits and the incurrence of heavy fines

• Spearheaded international art column on Z!NK’s digital platform to build the magazine’s new online presence and increase global readership • Pitched innovative content on luxury fashion, travel, and beauty, interviewed and photographed fashion designers, artists, and celebrities• Conducted trend research and created reviews on luxury retail products and luxury travel destinations.• Selected from a small pool of candidates to report on most high-profile coverages of season: Betsey Johnson’s Spring 2011 runway show at New York Fashion Week and an interview with musician and artist, Chris Brown• Developed training program for fact-checking, copyediting, and meeting tight production deadlines

New York, Ny, Us

Master Of Business Administration - Mba

Bachelor Of Arts (Ba)

Education record