Who I am and how can I help you and your brand:As a social media strategist, marketer, and content creator whose work has reached over 1 million people without any paid advertising, I take pride in being an “idea machine” who quickly converts big ideas into creative content that yields results. I bring a unique combination of left and right brain talents to the table with my experience in art, fashion, business, and data analysis. I have experience on all sides of the social media ecosystem as a brand builder and influencer.Social Media Consulting:I am passionate about consulting and developing meaningful relationships with my clients. I have crafted social media strategies for various brands and businesses, combining innovation and experimentation with data-driven decisions to improve their presence across social media channels.. Whether it is shifting the direction of their brand to actually creating dynamic video content to delight, entertain, and inform, I have a proven track record of increasing user engagement for brands across social media platforms by taking calculated creative risks. I am constantly learning the latest social media trends while testing different content strategies to stay ahead of the curve - most recently, I've experimented with posting long form TikTok style videos on Instagram to eliminate a user's need to switch platforms to access vlog-style, voiceover content - and the results were astounding. This tactic enabled me to capture a millennial audience that wasn't on TikTok, but still wanted to view Tiktok-style content - and is just one example of how testing the algorithm can deliver unexpected results: in this particular case, disproportionately high engagement and reach on Instagram.Influencer Work and Content Creation:As a social media influencer in the fashion, fitness, and lifestyle space, I've created multiple viral videos that have reached over 1 million viewers - and I have created paid and organic content for brands and institutions such as Hudson Yards, Armani Beauty, Viktor&Rolf, Macy's, DryBar, Fossil, St. Tropez, SK-II, L'Oréal, and MAM Baby - among others. I create high quality, aesthetic UGC content for both small local brands and large global brands.Platforms & Software Proficiency:Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube, TikTok, Reddit, and Clubhouse. Tools I am skilled at include Sprout Social, Falcon, HeyOrca, Hootsuite, Asana, Word Press, MS Word / Excel, Photoshop, Canva, PowerPoint and a countless array of photo and video editing apps to create high quality content.