Nicki K Media is a growing family of brands offering career-building courses, training, and resources. We help people make empowered, intentional choices in both their careers and their lives.

The #1 all-in-one online copywriting training program with 12,000 students and counting!"What does 'filthy rich' mean? It means having a job you love, being good at what you do, and getting paid well to do it." - Copy instructor for the Comprehensive Copywriting Academy- Concept and execute all content, including blog posts, videos, and webinars focused on offering actionable tips and tools for new and aspiring copywriters- Strategize and execute all steps in the inbound marketing process, including content marketing, Facebook ads, social media, SEO, and SEM- Created content for full Comprehensive Copywriting Academy program, including 16 courses, 50+ videos, and action sheets

Projects include:- Email, website, and signage copy for Clarks shoe and accessories company- Email copy, plus ebook and site content for Paytronix, a digital loyalty program company- Email and website copy for The Cambridge Network, a foreign-exchange student assistance and placement company- Email and website copy for EnergySage, a solar panel installation marketplace- SEO research and content strategy for Washington Tractor, a farm equipment company- Website copy and content for CinchFinancial.com- Video script copy for Pictovalley and its clients, including Auctio, Epistemic, and FitAd- Pitch work and experience resource kits for George P. Johnson (GPJ)- Web copy and content strategy for adidas miCoach site/web console at Molecular- Direct mail and web copy for Wilde Agency clients, including Reebok, Keurig, AT&T and Great West Insurance- Ad and radio copy for Conover Tuttle Pace clients, including Eastern Bank and A.D. Makepeace- Product descriptions for Hasbro, Inc. - Back cover copy for various Harlequin novels- Fall and spring catalog product descriptions for StrideRite- Web copy for Carat’s relaunch of Reebok website

- Planned and executed webinars and email funnels to generate awareness of and interest in the company’s digital marketing services- Reviewed and evaluated multiple CRM software programs for nonprofits to create a new version of the company’s flagship opt-in report- Managed the copy and design of one-sheet collateral pieces- Managed and wrote for the company blog

- Strategized, create, and implement all copy, content strategy, content, outreach, and partnerships for SaaS giveaway website- Single-handedly developed video series (and webpage) to educate prospects about how to use giveaways while subconsciously building brand trust and allegiance- Led customer research effort to identify strengths, weaknesses, unmet needs, and opportunities- Worked with founder and developers to plan for next phase of company growth and requisite dev focus

- Began as a freelancer, later transitioned to on-staff Copy Manager- Strategized in executive-level meetings to increase membership/visitors, member/visitor engagement and monetization- Contributed to all major marketing planning initiatives and help direct and implement the results- Partnered closely with art directors and brand managers to create branded emails, banner ads, site and mobile elements- Created entirely new process flow and standards for regular editorial content creation on SniqueAway.com/Jetsetter.com- Led content strategy, directed and wrote copy for Tingo.com, STM’s first foray into direct booking and second into e-comm- Wrote, cast, and directed introductory video for Hotelwatchdog.com- Built and managed team of on-staff and contract copywriters; managed resource allocation and hiring for scalability- Reviewed, gave feedback on and edited all writer work to preserve and evolve brand voices- Created and facilitated copywriting and concepting exercises to grow team members as writers and creatives- Regularly reviewed testing results and analytics to implement learnings in new projects- Planned and moderated digital usability testing labs for all STM sites; then compile findings, present results, and create action plans for each brand- Product managed the design and development of new Smarter Travel Media corporate site

- Sole senior copywriter within 16 billion dollar company- Concepted and executed brand strategy for successful Marshalls Laws and Shop On campaigns- Partnered with Interactive Creative Director to concept and implement interactive initiatives including web sites, microsites, email, banner ads and social media- Partnered with Print Creative Director to concept and execute all seasonal and event packages, including signage, direct mail, and print advertisements - Was solely responsible for Marshalls brand voice and copy direction in all above media- Worked closely with brand project managers and AVP of Marketing to ensure corporate satisfaction while consistently evolving the current campaign - Wrote and directed radio spots for Marshalls CUBE

- Print ads, direct mail and video script for Indiana University- Web site copy, banner ad copy, direct mail, email, brochures press releases for Hamilton Sundstrand (division of UTC, a Fortune 500 company)- Print ads, direct mail, email, press releases for Zink the Zebra- Co-directed video & photo shoots