Nicholas Lakas Email and Phone Number
Denver, CO, US
Nicholas Lakas's Location
Denver, Colorado, United States, United States
Nicholas Lakas's Contact Details
Nicholas Lakas work email
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About Nicholas Lakas
I am a forward thinking hotelier with a voracious appetite for creation, transformation and reinvention. My experience stretches across a wide range of brands, products and experiences. As a hybrid thinker, I embrace all challenges as equally creative and strategic – always considering the big picture, always eager to roll up my sleeves. Over my 20+ year career, I’ve evolved into a results oriented innovator who balances creative and financial goals to identify, launch and manage new ideas in emerging and established markets. I am a passionate and collaborative leader with international experience and a proven track record of managing multiple tasks and people to deliver the highest quality outcomes.Specialties: Brand Management & Development ~ Digital and Traditional Marketing Strategies & Executions ~ Multi Channel Marketing ~ Project Management ~ Guest Experience Creation ~ Hotel Operations ~ Franchising ~ Asset management ~ Strategic Analysis ~ Financing Alternatives ~ Mergers & Acquisitions
Nicholas Lakas's Current Company Details
Nicholas Lakas Work Experience Details
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Interim Chief Integration OfficerHersha Hotels & ResortsDenver, Co, Us
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Interim Chief Integration OfficerHersha Hotels & Resorts Jan 2024 - PresentPhiladelphia, Pennsylvania, Us -
Svp, HospitalityKsl Capital Partners Dec 2019 - Jan 2024Denver, Colorado, Us -
Vp, Asset ManagementInnvest Hotels Jun 2015 - Nov 2019Toronto, Ontario, CaDirect oversight of a portfolio of upscale and luxury hotels - 12 hotels. Represented ownership at the table with our hotel operators and ensure there is effective communication between InnVest’s corporate office functions, the hotels operating team and the management company. -
Strategy, Guest Experience And Hospitality ExecutiveFreelance Aug 2014 - Jun 2015Thought leader and innovator helping build and grow a business in an end-consumer focused industry - Hotels, Retail, Professional Services/Consultant, Restaurants/Food Service, Real Estate, Airline, Automobile, and Media.
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Head Of Strategy - CanadaInterbrand Oct 2012 - Aug 2014New York, UsLed a team of experienced brand strategists with a diverse set of backgrounds to imagine and implement new brands, strategies, designs and communication solutions that drove our clients’ overall business objectives.Utilizing a unique mix of analytical and creative skills to deconstruct complicated brand and consumer issues, identify the framework for success, and invent brand engagement solutions to differentiate our clients’ brands in the marketplace -
Director - Brand Management & AdvertisingCaesars Entertainment Corporation Jan 2011 - Oct 2012Las Vegas, Nv, UsDrove the brand and marketing evolution of Total Rewards through the reimagination of the brand infrastructure (positioning, core values and tone of voice), customer experience, creative platform, media and messaging strategy including traditional (TV, print, OOH and Radio), direct marketing (mail and email), digital, SEO and social media channelsElevated and repositioned the Caesars brand within the luxury segment through new creative campaign leveraging television, print, digital and social channels, enhanced customer experience initiatives, and service culture programsCreated the CET brand portfolio strategy that uniquely positions all 15 CET brands and identifies long term growth opportunities for selected brands within the gaming industry as well as the broader hospitality industry based on key initiatives, performance measures, customer trends, and capital plans that support the corporate growth targets -
North America Brand Leader - Specialty Select BrandsStarwood Hotels & Resorts Oct 2008 - Mar 2010Stamford, Ct, UsDeveloped and executed marketing strategies for the Aloft and Element Hotels brands to focus on driving revenue and reinforcing the brand image that resulted in the successful launch of both brands in North America Managed and supported the operational roll out of Element and Aloft Hotels in North America resulting in each brand receiving the highest guest satisfaction scores of any brand within the Starwood family Refocused the marketing strategies and messaging of Four Points by Sheraton that resulted in greater consistency and coordination between brand and hotel marketing messages and stronger consumer awareness -
Sr. Director, Global Operations & Guest Experience - Aloft And Element HotelsStarwood Hotels & Resorts Aug 2007 - Sep 2008Stamford, Ct, UsDeveloped and guided the creation of the brand guest experience strategy, inclusive of all product and service innovations, associated global brand standards, and marketable product and service differentiators, resulting in a consistent and distinctive guest experience at properties around the worldLed and managed the formulation of all aspects of hotel operations including operating supplies & equipment, standard operating procedures, training, service culture and hotel budgets that resulted in a fully documented, customizable turn key solution that help drive ROI/ROIC, RevPAR and Cost Per Occupied RoomSupported the formulation of the Aloft and Element design guidelines for the global portfolio by establishing relationships with key stakeholders including development, architecture, design, owners and operators
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Global Brand Leader - Element HotelsStarwood Hotels & Resorts Jul 2006 - Jul 2007Stamford, Ct, UsDrove and managed the creation of element Hotels – the first ever environmentally sustainable (LEED accredited), upscale extended stay hotel product. As global brand leader, I provide strategic leadership in the following areas:The creation and development of the essence of element (brand positioning, core values, visual language, tone of voice and marketing strategy)Hotel development strategy that included market selection and site evaluationDevelopment of signature guest experience moments that define the brand and bring the essence of element to life at each hotel (food and beverage; service culture, fitness, sensory program, etc)Design of an industry leading prototype program that provided a complete turnkey solution for hotel developers and operators
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Director, Portfolio Management - WestinStarwood Hotels & Resorts Jul 2004 - Jul 2006Stamford, Ct, UsManaged Westin’s hotel development portfolio to ensure consistency with the overall Westin direction and growth profile that led to the addition of over 80 hotels to the portfolio (a 66% increase) in 2-yearsManaged existing global hotel portfolio to ensure consistency with overall brand image and initiatives that led to higher brand assurance scores and greater coordination of effort amongst the various groups within Starwood
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Director, Strategic PlanningStarwood Hotels & Resorts Aug 2003 - Jul 2004Stamford, Ct, UsDrove and managed the development of the Starwood corporate strategy, in addition to the Westin and Sheraton brand strategies that resulted in the formulation and communication of a clear vision and unique product and service initiatives Analyzed, assessed and developed specific product initiatives that allowed Starwood to capitalize on market trends and unique market positions to differentiate itself from its competitors and gain a competitive advantagePromoted to Director after 7 months
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Associate, Corporate Finance - Technology GroupCredit Suisse First Boston Mar 2000 - Mar 2003Zurich, ChConducted quantitative and qualitative analysis of various sub-segments of the software industry and identified acquisition candidates and financing opportunities – conducted valuation analysis, analyzed capital structure alternatives, restructuring strategies and valuation enhancing opportunitiesManaged and participated in all phases of an equity financing including the initial pitch, drafting the prospectus, conducting due diligence, preparing internal memoranda and valuation analysisParticipated as a member of the execution team in completing mergers and acquisitions, including analysis of the overall market, identification of potential acquirers/buyers, assessment and creation of overall positioning and rationale and extensive valuation analysisPromoted to Associate in 2002 - 1of 30 analysts promoted globally -
Analyst, Corporate FinanceDeutsche Bank Jun 1999 - Mar 2000Frankfurt Am Main, Hessen, DeParticipated as a member of both the origination and execution team on a number of cross-border transactions and marketing pitches for Canadian corporates in the technology, telecommunications and metals and mining sectorsConducted financial valuation to support the teams recommendations using discounted cash flow, comparable company analysis, precedent transactions and merger models -
ConciergeSheraton Parkway Toronto North Jul 1992 - Jun 1999Experienced key facets of the hotel industry from a customer-service perspective, giving me a invaluable insights into customer behaviour, brand loyalty, industry trends and the role of brand
Nicholas Lakas Skills
Marketing Strategy
Strategy
Competitive Analysis
Brand Development
Brand Management
Management
Marketing
Strategic Planning
Hospitality
Leadership
Seo
Direct Marketing
Strategic Thinking
Crm
Digital Marketing
Business Strategy
Hotels
Social Media Marketing
Marketing Communications
New Business Development
Analytics
Digital Strategy
Mergers And Acquisitions
Advertising
Integrated Marketing
Project Management
Online Advertising
Brand Awareness
Training
Social Media
Traditional Media
Creative Direction
Email Marketing
Team Leadership
Marketing Research
Analysis
Budgets
Brand Architecture
Online Marketing
Segmentation
Market Research
Relationship Marketing
Mergers
Marketing Management
E Commerce
Program Management
Mobile Marketing
Nicholas Lakas Education Details
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Western UniversityHonours Business Administration
Frequently Asked Questions about Nicholas Lakas
What company does Nicholas Lakas work for?
Nicholas Lakas works for Hersha Hotels & Resorts
What is Nicholas Lakas's role at the current company?
Nicholas Lakas's current role is Interim Chief Integration Officer.
What is Nicholas Lakas's email address?
Nicholas Lakas's email address is ni****@****eit.com
What is Nicholas Lakas's direct phone number?
Nicholas Lakas's direct phone number is (877) 209*****
What schools did Nicholas Lakas attend?
Nicholas Lakas attended Western University.
What are some of Nicholas Lakas's interests?
Nicholas Lakas has interest in Drawing And Travel, Running, Cooking.
What skills is Nicholas Lakas known for?
Nicholas Lakas has skills like Marketing Strategy, Strategy, Competitive Analysis, Brand Development, Brand Management, Management, Marketing, Strategic Planning, Hospitality, Leadership, Seo, Direct Marketing.
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