Nicole Larkin Email and Phone Number
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Marketing? I get it done. I can wrangle a dozen channels with my bare hands, drive CRO from A to B and back, and SEO my way to the top of the ranks. Websites? With one hand tied behind my back. Emails? With both. Strategy? Like Napoleon but without the Waterloo. Team management? Everybody gets the red stapler of their dreams!Hyperbole aside, I'm an award-winning marketer known for building marketing departments from ground zero, leading through equal parts mentoring and management, and orchestrating complex multi-channel campaigns for maximum impact. I've established and managed teams responsible for 36% YOY lift in gross margin, 38% growth in net revenue, 19.4% email click rates, 40 keywords pushed to Google positions 1–3 in one quarter, and a 21% rise in down-funnel conversion in an omni-channel campaign. My team and I even won a Marketo award for our collaborative approach to marketing.Oh, and also, I'm proud to hold a master's degree in linguistic anthropology from the University of Chicago, a top-5 school worldwide. I study how people use language to understand, misunderstand, and influence each other. Not coincidentally, those are the building blocks of marketing. You can see why I love both fields.Here's the one-sentence summary: ➼ I'm a generous, passionate, and innovative marketing leader who loves what she does. Interested in partering with me? Schedule a meeting:https://calendly.com/nicolelarkinNotable Industries: Education, Financial Services, Healthcare, Human Resources, Tech, SoftwareCheck out my site for testimonials and samples of my work:http://nicolelarkin.wordpress.com
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Western Governors UniversitySalt Lake City, Ut, Us
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Senior Brand Strategy ManagerWestern Governors University Dec 2024 - PresentSalt Lake City, Ut, Us
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Marketing ChairSilicon Slopes Women In Leadership Dec 2023 - PresentLehi, Utah, Us501(c)3 empowering Utah women in technology and business.• Leverage marketing expertise to manage marketing team, provide strategic direction and insights to the executive board, promote collaboration, and ensure alignment with chapter goals• Cultivate a vibrant in-person, social media, and mobile app community, reaching over 2,000 connections to the Women in Leadership chapter of Silicon Slopes -
Director Of MarketingPinnacle Quality Insight Mar 2021 - Mar 2023Sandy, Ut, UsB2B healthtech/SaaS for senior living and senior care.• Established a marketing team to include 9 marketing and creative services members, including in-house and freelance workers• Developed long-term & annual strategies for brand building and lead generation• Managed annual budget, allocating across advertising, event marketing, creative services, contractor expenses, etc.• Refreshed dated brand with new messaging and creative; propagated across 8+ channels• Built promo and nurturing emails with a 12-month average open rate of 34.6% and 19.42% clicks per unique open• Systematized department with documented strategies, messaging, workflows, processes, and reporting -
Director Of MarketingThe Mgis Companies, Inc. Jul 2019 - Apr 2020Salt Lake City, Utah, UsB2B2C disability insurance carrier for healthcare professionals.• Built a marketing department from ground up• Created lead generation, CRM, and marketing automation programs that harvested and tracked leads for the first time• Assembled team of contractors and full-time employees to carry out priorities and support sales team• Built a data strategy that constructed lead management and marketing automation • Initiated, strategized, selected, and propagated a visual rebrand -
Content Strategy DirectorHelix Education Jun 2017 - Apr 2019Salt Lake City, Utah, UsB2C marketing agency for higher education.• Built content strategy resulting in +36% YOY lift in gross margin• Named by Marketo (a $4.75bn company) as 2019 worldwide best for orchestrating all-touch marketing campaign across 9 channels, yielding +21% down-funnel conversion• Won 2018 silver and merit Educational Advertising Awards for websites and TV ads plus 2019 merit award for multi-channel marketing campaign• Directed conversion rate optimization efforts resulting in gains of up to 213% in lead generation rates• Through SEO efforts, added +40 keywords to positions 1–3 in Q4 of 2018 -
Director Of Content DevelopmentEli Kirk Riser Nov 2015 - May 2017Provo, Utah, UsB2B and B2C digital marketing agency serving both small and large clients.• Directed content strategy and development for clients such as Google, Netflix, and Sport Court• Created internal content marketing strategy; directed its implementation• Managed a team of writers to carry out client projects and internal directives• Developed client-facing processes for new content products such as content consultations, information architecture, and copy writing• Identified key audiences and objectives in order to plan and carry out site mapping and content structure• Directed on-brand, on-message content creation for local, national, and international clients• Utilized best practices for SEO and user experience to structure website navigation and page flow -
Content Marketing ManagerCricut Jul 2014 - Aug 2015South Jordan, Utah, UsB2C technologies (hardware, software) and ecommerce products for DIY-ers.• Contributed to marketing efforts leading to 38% growth of net revenue, well exceeding company forecasts • Governed content curation strategy and developed brand voice to engage the target audience• Developed buyer personas and refined information architecture by identifying paths to purchase• Generated compelling stories distributed across channels such as emails, blog, social media platforms, and website • Crafted daily marketing emails sent to a list of 900,000, yielding 24.4% open rates• Overhauled website to become a content-rich and visually pleasing setting for customers to engage with the brand• Leveraged qualitative and quantitative data to create and adjust a strategic editorial calendar• Integrated multimedia experiences, email, social platforms, and mobile engagement• Wrote microcopy and documentation for online design software for PC, Mac, and iOS devices• Conducted user experience research to develop and refine best practices for communicating with Cricut customers -
Online Editor (Creating Keepsakes Magazine)New Track Media Feb 2012 - Sep 2012Print and online magazine for crafters.• Directed all aspects of online presence for magazine, including multiple corporate websites and blogs, Club CK community, contests and sweepstakes, social media, marketing and promotion, e-newsletter, and more• Coordinated and edited writing by in-house and guest contributors• Created and managed editorial calendar for all aspects of online presence
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Marketing & Communications SpecialistClose To My Heart Jul 2009 - Mar 2012B2B2C crafting products and software.• Wrote and edited all communications content, consistently handling multiple, overlapping deadlines while attending to clarity, accuracy, and strategy• Managed marketing strategy and implementation for roll-out of new software initiative, including email marketing campaign, user testing, online support, and bulletin board management• Built online community by leveraging social media and online tools• Analyzed comparable products and developed comprehensive marketing platform for new market segments
Nicole Larkin Skills
Nicole Larkin Education Details
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University Of ChicagoSocial Sciences / Anthropology -
Utah State UniversityLiberal Arts
Frequently Asked Questions about Nicole Larkin
What company does Nicole Larkin work for?
Nicole Larkin works for Western Governors University
What is Nicole Larkin's role at the current company?
Nicole Larkin's current role is Brand Marketer | Board Member.
What is Nicole Larkin's email address?
Nicole Larkin's email address is ni****@****gis.com
What is Nicole Larkin's direct phone number?
Nicole Larkin's direct phone number is (801) 794*****
What schools did Nicole Larkin attend?
Nicole Larkin attended University Of Chicago, Utah State University.
What are some of Nicole Larkin's interests?
Nicole Larkin has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Nicole Larkin known for?
Nicole Larkin has skills like Editing, Blogging, Social Media Marketing, Social Media, Copy Editing, Copywriting, Marketing Communications, Qualitative Research, Email Marketing, Online Marketing, Press Releases, Marketing.
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