Nicholas Larosa Email & Phone Number

Bala-Cynwyd, Pennsylvania, Us

• Lead a high-performing team of 7 Google Ads Pay-Per-Click (PPC) and Conversion Rate Optimization (CRO) professionals who collectively manage $2.6 Million per month in client ad spend across Google Ads and Google Local Service Ads• Provide strong leadership by conducting weekly department meetings and insightful 1:1 meetings to ensure alignment, mentorship, and professional development of team members• Initiate and lead day-to-day PPC Team operations - departmental strategies, team budgets, operating procedures, and tech stack optimizations• Drive exceptional results by leveraging a deep understanding of PPC and CRO methodologies, applying data-driven insights to enhance client satisfaction, revenue growth, and overall business outcomes

Bala-Cynwyd, Pennsylvania, Us

• Part of a fast-growing, highly-motivated technical team that managed $1MM in monthly ad spend for law firms across the country. Campaign types include Pay Per Click, Display, YouTube, and Google Local Service Ads• Assisted the Client Experience Team with onboarding tasks and intake for new clients, confirming the strategy and campaign goals, and then creating, managing, and optimizing the campaign from start to finish• Led twice-per-week internal project management meetings, overseeing input of new accounts, contracts, budgets, and task management via Monday.com

Conshohocken, Pennsylvania, Us

• Served as the agency’s point of contact for inquiries related to Bing and Google campaigns, working closely with vendor account strategists for campaign recommendations and beta opportunities.• Provided leadership and innovation via internal training sessions on new features and best practices on an ongoing basis (i.e. the importance of Google extensions and responsive text ads).• Managed $2.5MM in annual ad spend across all brands, working with Accounting to provide monthly invoices for each client and troubleshooting discrepancies as needed. • In-platform specialist for keyword development, forecasting, and campaign set up/optimization across Microsoft and Google, primarily for PPC, as well as all YouTube, Google Display, and Google Discovery campaigns throughout the agency.

Conshohocken, Pennsylvania, Us

• Handled keyword development, forecasts, campaign set up and optimizations for all agency clients running Paid Search, YouTube and/or Google Display campaigns. • Utilized the Google Ads platform daily for bid adjustments, keyword tweaks and CPA analysis. Intermediate level of knowledge with Google Ads automated rules and familiarity with Microsoft Advertising for Bing search engine marketing.• Oversaw campaign pacing and work with Accounting to provide monthly invoices for each client.

Conshohocken, Pennsylvania, Us

• Supported the MayoSeitz digital department by handling the management and successful launch of digital plans for all agency accounts and projects. Duties ranged from setting up paid search and social campaigns to programmatic display, mobile, video and native campaigns, where impressions, clicks and conversions are tracked and measured.• Utilized Sizmek on a daily basis for all creative trafficking, ad tag and pixel generation requests. Other platforms frequently used: Google Ads, Facebook Business Manager and Lotame (Data Management Platform).• Helped troubleshoot creative and pixel placement issues as needed using platforms such as Atom, Chrome Developer Tools and Google Tag Manager. • Assisted agency strategists as needed with Sizmek and Google Analytics reporting requests, paid search/social forecasting and campaign pacing/budget management.

Conshohocken, Pennsylvania, Us

Conshohocken, Pennsylvania, Us

• Worked on six agency accounts, ranging from education to tourism, with digital campaign planning, set up, reporting and billing. • Assisted digital account leads with submitting RFPs to vendors, client-facing media proposals, flowcharts and status call documents. • Utilized Advantage (billing), Sizmek (ad server), Microsoft Excel and Microsoft PowerPoint on a day-to-day basis.

Carlisle, Pa, Us

• Greeted and conversed with customers, rang up orders and accepted payment. Also bagged orders and helped customers locate items in the store. • Responsible for memorizing PLU codes and maintaining a clean, organized workstation.• Trained new cashiers to help them understand standard register procedures.

West Chester, Pennsylvania, Us

• Worked with team members to develop and implement client content strategies, grow online communities and increase engagement on Facebook and Twitter. All of this culminated in monthly analytics reports compiled using tools such as Hootsuite and Sprout Social. • Responsible for optimizing and publishing client blog posts, scheduling updates across social platforms, and setting up social listening keywords to monitor each brand's online presence on a daily basis.• Managed the Bad Rhino Rumblings blog and oversaw the content strategy on a week-to-week basis. Trained new interns on blog protocols and also served as main point of contact for Bad Rhino's team of monthly contributors from around the marketing industry.• Successfully learned the value of social media marketing for small businesses, especially in regards to effective paid and organic postings, content creation and social listening.

West Chester, Pennsylvania, Us

• Oversaw the Bad Rhino Rumblings blog and a writing team of guest bloggers and monthly contributors. • Copyedited and published posts, added tags and identified SEO keywords. Also scheduled Facebook and Twitter updates pertaining to new blog posts.• Monitored Google Analytics and compiled monthly analytics reports. • Created a long-term training document to be utilized by all current and future members of the blogging team.• Helped to develop and implement a content strategy that led to over 3,200 total pageviews in April 2013 (33% increase from January 2013).

• Created and organized appropriate pages and menus for 'The Water Issues,' a WordPress-hosted multimedia site focusing on domestic water issues.• Responsible for adding written content, videos, photos and SEO keywords to each page. • Throughout the course of the year-long project, worked with other classmates to conduct interviews, gather research and assemble media packages.

Radnor, Pa, Us

• Wrote feature stories and spring sports previews for the Cabrini Athletics website.

• Worked with English Department members to help design website for Woodcrest, the college's literary magazine.• Wrote and edited fiction, nonfiction and poetry pieces for the website.• Helped assemble itinerary for 2012 FUSE (Forum for Undergraduate Student Editors) Conference, held on Cabrini's campus.

• Oversaw the sports section of the newspaper (4,500 online/1,500 print readers weekly). • Responsible for writing, assigning and copyediting articles on a weekly basis. • Used Adobe InDesign to lay out section for the paper’s print edition. • Managed 4-6 staff writers and held weekly meetings to monitor progress and discuss future assignments.• Wrote over 60 Loquitur articles and blog posts over the course of two years.

• Given weekly photo assignments for The Loquitur. • Learned basics of Digital SLR photography and Photoshop over course of semester. • Final project involved editing 100 photos and creating a multimedia project.

• Wrote and edited stories ranging from news to sports while meeting weekly deadlines. • Gathered a strong understanding of AP Style writing and experience with reporting.• As assistant sports editor, helped sports editors with copyediting and laying out the section for publication. Also completed several assignments on deadline.

B.A. In Communication, Minor In English

Education record