Nick Laurila Email & Phone Number

Development Operations:Collaborated across the organization multiple capabilities to build out and document business processes to increase collaboration and efficiency. This included working with the major gift partnership team to build out accountability checkpoints, ensuring revenue is accurately reported.Worked with leadership to develop hypotheses and build out strategies around annual revenue, partner engagement, retention, and other various data sets.Developed user stories for internal and external stakeholders as well as mapping the customer journey for each segment of the business.Data Analysis:Created the development strategy and analytics capability at the organization to ensure the organization is leveraging their CRM data to maximize revenue and value creation for the partners.Developed and built data analysis dashboards within PowerBi and Salesforce to inform business decisions.Managed data integrity across our current CRM and business intelligence dashboards.Collaborated across all of the organizations capabilities to ensure all data is accurately gathered to execute analysis and strategy design.

Development:Stewarded a portfolio of major gifts donors ($100k+) and prospects, to help assist them in their philanthropic giving to maximize their impact to the organizationDeveloped projects for generating new prospects to the organizations various in person and digital events to cultivate them to giving their first gift using a data driven approachCollaborated with the internal communications and marketing team to create and execute personalized fundraising plans for each donor and prospective partner

Arlington, Virginia

Training:Built trusted relationships with team members, partners, activists, and communitiesFollowed-up with training participants to provide support and gain feedback critical to building best practices Researched, experimented and innovated best practices among all grassroots campaigns, and build an understanding of how to best reach the audienceDeveloped new curriculum materials that best address the needs of communities and leverage local knowledge and comparative advantagesStrategic Planning:Worked with organization’s leadership to design different initiatives and programs based on increase engagement and reach untapped market segments using information from the organizations data analytics capabilityWorked with field staff, leadership, and community organizations to development engagement plans to maximize the effectiveness of trainings and help move the mission of the organization forward.

Athletics Administration:Coordinate and manage video content within the women’s hockey department from player development to the national team levelWorked directly with the Director of Women’s Hockey to ensure travel, logistics, and any operational tasks were complete during domestic and international competition including the OlympicsWorked with the USA Hockey national office to help facilitate needs for national marketing partnerships and ensure that the marketing agreement terms were executed successfully

Columbus, Ohio Area

Operations:Managed day-to-day operation of hockey program Administered team’s operational budget in collaboration with Athletic DirectorPrepared all team travel, organizing away practice ice-time arrangements and team building event planning (sightseeing, local cultural educational activities, professional games, etc.)Community Outreach:Developed community outreach programs Coordinated public appearances and events for athletesAlumni Engagement:Worked with the athletics alumni relations officer to coordinate giving events, and steward gifts to the program

Huntsville, Alabama

Development & Alumni Relations:Successfully lead fundraising efforts to raise more than 55% of the programs operational budget annually through various fundraising events, season ticket drives, banquets, planned gifts, and outright gifts.Managed relationships with the athletic alumni, solicited and stewarded giftsMarketing:Developed new revenue generating opportunities for the departmentBuilt marketing agreements, with new and existing partners to maximize revenue for the program and value for the partnershipMaintained relationship with local area businesses, to ensure they were involved in game days and other organized events Coordinated social media and multi-media promotions, including Fox Sports, NHL Network, ESPN, The Score, TSN and The Hockey NewsCommunity Relations:Worked with local area business, schools, and community programs to engage with our players and staff to help grow the game of hockey in the community Operations:Managed day-to-day operation of hockey programPlanned all travelDeveloped strategic plan for the hockey program and coordinated with the athletic director on the larger strategic plan.Managed all of the organizations technological need and video analysis databaseAnnually created and managed the teams operational budgetManaged a staff of 5+ employees for game night as well as daily operationsWorked across the university to ensure the program and student athletes had everything they need for their education from admissions, to the individual colleges

Houghton, Mi

Worked directly with the Head Coach, Athletic Director, and other staff members on the management of the Division I hockey team. Also worked with the marketing and promotions department on maximizing exposure and engagement of the program.Prepared all team travel, organize away practice ice-time, arrange team building, and manage all team related events (sightseeing, local cultural educational activities, professional games, etc.)Drew rink diagrams, created scouting reports, scouting teams video, Responsible for managing day-to-day operations of hockey programTraveled with team to manage all road hockey operations, including lodging, airfare, and mealsCollected, recorded and reported all game stats in real timeManaged social media and multi-media promotions, including Fox Sports, NHL Network,ESPN, The Score, TSN and The Hockey NewsDesigned and created website and mobile app with individual player game shift video Created live video breakdown in real-time during each game (home and away)Created live video breakdown in real-time during weekly practices upon specific coach’s directives for player performance assessment (home and away)Developed post-game video break down according to head, assistant and goalie coach’s directives

Master Of Business Administration (Mba), Business Administration And Management, General

B.B.A., Marketing