Norma Lazcano Email and Phone Number

Project ManagerResponsible for the Art direction and coordination of critical projects and special accounts. Manage key contractors (freelance designers, printers, developers, and other professionals as required) to achieve business objectives. Provide senior-level direction for the development of assets with external vendors and partners. Oversee the cost-effective production to ensure budgetary goals are met.Sample Results: Increased market penetration by 30% annually.Met Deadlines consistently 4 years in a row in 50+ projects. Notable Clients: HP, Subway, Fusion.

Responsible for Business Administration and Accounting. Art Direction, manage key contractors (freelance designers, printers, etc) to achieve business objectives. Provide senior-level expert creative direction for the development of assets with external vendors and partners including illustrators, photographers, and printing companies.• Increased market penetration by 30% annually.• Oversee the cost-effective production of design elements to ensure budgetary goals are met. Product Management of special promotions like pre-paid cards.Customers: HP, Sony, Johnson & Johnson, Harvard Business School, Apple, Travelocity, Intel, Wizone, Wialan TechnologiesCustomers: HP, Sony, Johnson & Johnson, Harvard Business School, Apple, Travelocity, Intel, Wizone, Wialan Technologies

Art Director, Senior Account Manager & International Project ManagerResponsible for coordinating and communicating effectively with business owners, marketing reps, production artists, quality assurance departments, to ensure that the visual design and printed products were successfully delivered on the desired messages and businesses objectives. Provided senior level expert creative direction for development of assets. Applied print expertise; identified production alternatives, provided guidance on cost and time saving measures and quality assurance. Coordinated, supervised and quality assurance of national and international manufacturing.• In charge of the 12 most successful projects in the company which increased its revenue by 70% incrementing $3,000,000 a year • Overcame obstacles and worked long and irregular hours but the job was always done achieving and maintaining a 98% customer satisfaction rating• Attracted new customers and brought in one of the main accounts for the company: Pepsi Co. Mexico and Latin America • International manufacturing coordination and supervision• Key account management and new account growth & development• Art Direction • Product Development • Managed a team of graphic designers and key contractors (photographers, printers, etc) to achieve business objectivesCustomers: Fritolay Mexico, Pepsi Co., Nestle, American Express, Bimbo, Disney, Sony, Warner, Lucas Films, Nickelodeon

SalesMarketingGraphic designProject managementArt directionCustomers: Nestle, Rubbermaid, Nintendo Experience As an experienced product manager/coordinator I have hands on experience with all aspects of product development and draw from my background in the printing industry. From conceptualizing raw ideas, to licensing, development, and final output of product to market.For all of the following projects I had full responsibility for all aspects of the projects. This included, contacting clients, marketing research, overseeing contracts, closing sales, production, coordination, to final distribution and quality assurance of all product. Ultra Pepsi Cards Star Wars Cllient: Pepsi 40,000,000 piecesPackages: 8,000,000 pieces 4 trading cards per package.Pockemon Tazos Client: Sabritas (Fritolay Mexico and Latin America)2 billion pieces in 5 different promotions during 2 years.Tazos (30 to 50 points styrene pieces, printed 4 by 4 inks, size 4 cm diameter, circular punched pogs elaborated for direct food contact), Lenticular Tazos, Dino Tazos, Mega Tazos, Sticker Tazos.Buildables (30 pts. Styrene cards, printed 4 by 4 inks, punched pieces with an internal dye cut) Enveloped for food contact. Client: Sabritas (Fritolay Mexico) 180,000,000 piecesDigiPocks (30 pts. Styrene pogs, printed 4 by 4 inks, punched spinners and lenticular pieces)Client: Ricolino (Bimbo's candies brand) 70,000,000 pieces