Nicole Lentine Email & Phone Number

- Conducted buyer and client interviews, including the documentation, curation, coding, and analysis of insights, and presented recommendations for cross-department changes.- Served as collaborator and lead executor on brand repositioning. - Aligned marketing and sales content, assets, and strategies to new positioning and to meet the needs and challenges of several higher ed audiences. Deployed strategies through building list emails and engagement campaigns in Pardot, building and editing blog posts in WordPress, and ideating and project managing new digital and print materials.- Led and project managed a website redesign including strategy, UX/UI recommendations, and an updated IA. Developed content models, user flows, and content for all updated pages to reflect new positioning of the company. Managed SEO and editing subcontractors in support of the site. - Developed and maintained sales playbook — including research, strategies, and objection handling — to support onboarding and continuous improvement of tactics employed by sales and account management teams.- Project managed company's involvement at conferences including conceptualization and presentation of educational sessions, booth materials, and pre- and post-conference marketing. - identified inefficiencies in marketing and sales practices and developed strategies to improve cross-team communication.

Senior Executive Producer (January 2022 - August 2022)- Led the strategic direction, episode planning, guest recruitment, and hosting for a season of the broadcast.- Project managed the captioning, marketing, and uploading of video broadcast to a proprietary platform.- Uploaded episode recordings and transcripts to most major podcatchers.Host (January 2013 - June 2018)- Hosted "Admissions Live" webcast. Reported on topics related to enrollment management and innovations in higher education.- Researched trends and concerns within the enrollment management field. Communicated with established experts in relevant topics and developed interview questions in preparation for broadcast.- Utilized Google+ Hangouts to broadcast interviews live to national audience via YouTube and Higher Ed Live website. Developed blog posts to summarize topics covered in interviews.

Chicago, Illinois

- Owned business development pipeline, from identifying and nurturing sales qualified leads through proposal development and submission, status communications, pitch preparation, and transitioning signed clients to project team. Compiled research and summary documentation across all stages of the process for smooth hand-off. Documented all processes with an in-depth business development manual. - Reviewed and qualified all inbound leads and RFPs. Developed in-depth understanding of procurement processes and expectations. Produced initial scoping of projects to share with proposal collaborators, tailored to the prospective client's institution and their needs. - Managed Hubspot Sales Hub database, including data accuracy, reporting, and analysis of business development trends.- Conducted buyer interviews, analyzed trends, and incorporated relevant messaging into marketing and sales practices. - Developed and fostered relationships with partner companies for shared pursuit, nurturing, proposals, and pitches for new opportunities. - Maintained updates to all sales materials and templates including proposal master copies, capabilities deck, and new client welcome book. - Contributed to some client work, including writing a redesign RFP, collaborating on the strategy for and implementation of Hubspot for a graduate admissions team, and reviewing and analyzing content for a competitor analysis. - Built and co-hosted webinars focused on experience mapping.

Burlington, Vermont Area

- Served as recruiter and application file reviewer for territories in New England and across the United States.- Developed recruitment strategy based upon institutional data and software to analyze trends in student awareness and areas of growth in order to strategically target qualified students.- Developed and implemented social media plan for admissions office. Served as community manager to prospective and admitted student communities through a variety of communication tools. Measured success using data. - Launched new communication channels and increased brand awareness.- Developed and supervised internship and work-study positions that supported the goals of the department and the school as a whole. Structured schedule and job expectations for these roles.- Maintained strategic partnerships with third party vendors to ensure brand consistency and to support communication with constituents. - Created visit programs and events which support special populations and unique constituencies, such as school counselors or partnership schools.

Gave campus tours to prospective students and their families, kept continued contact with some students through their college search process, entered applications and other prospective student mail into Datatel (data processing system), other office related tasks.