Nicholas Loffredo Email & Phone Number

Greater New York City Area

Greater New York City Area

Staten Island

• Strategize with senior editorial team to better serve the rapidly growing SILive.com readership, including topics such as story selection and presentation, website management and social media strategy.
• Leverage metrics for insights on traffic patterns and readership preferences. Maintain and interpret analytics for the content team and management.
• Help manage SILive.com’s social media accounts while assisting web producers’ efforts to create effective site promo modules.
• Execute data projects and produce database visualizations for the editorial team.

North Jersey

• Responsible for daily news coverage on 20 sites spanning 31 communities in five counties. Managed 12 staffers.
• Maintained an editorial budget with a sharp focus on P&L. Worked with advertising and marketing to maximize revenue opportunities.
• Oversaw all aspects of news coverage, social media outreach and SEO.

• Managed seven editors and multiple freelancers across 16 communities spanning two counties. Hired and trained new editors.
• Responsible for the production of all editorial content, serving as an assignment editor, copy editor, reporter and Web producer.

Launched Wyckoff Patch, only the 11th site in a national network that now includes more than 800 sites nationwide.Built an audience of more than 23,000 unique monthly viewers while covering a population of less than 17,000 residents.Covered all aspects of the municipality, from breaking news to government to human-interest stories to sports and schools..

I edited, headlined, designed and paginated news pages nightly. Additionally, I edited, designed and paginated the covers of seven weekly newspapers produced by the Daily Record.

I worked with metro staff to edit copy and decide story placement while working with news desk to design and paginate news pages nightly. Additionally, I helped maintain and update the newspaper's Web site.

As northern Essex County manager, I oversaw the coverage of four weekly newspapers as well as the day-to-day operations of one of the company's three offices. While serving as the managing editor of two weekly newspapers, I wrote and assigned news and feature articles, wrote editorials, edited incoming copy and designed and paginated.