Senior Solutions Manager @ Laserfiche | MBA, Analytics, Content Strategy, ABM, SEOMarketing Executive with Federal and SLED Marketing ExpertiseI am a Senior Solutions Manager at Laserfiche, a leading provider of software solutions for managing content, business processes, and governance. With 18+ years of experience in the government and education sectors, I help federal, state, local, and education customers achieve their goals and overcome their challenges through innovative and robust solutions. My core competencies include analytics, account-based marketing, SEO, customer lifecycle, digital marketing, enterprise marketing, marketing operations, thought leadership, inbound marketing, content marketing, and customer retention. In my current role, I develop and execute comprehensive content strategies for all marketing funnel stages, ensuring alignment with business objectives. I also collaborate with the sales team to identify and define growth audiences and utilize cooperative purchasing channels effectively to promote products and services. As a result, I have contributed to increasing sales opportunities by 12% in two years and received the "Most Engaging Content" award at the 2023 eRepublic SLEDIE Awards. Additionally, I serve as a member of the Community Advisory Committee at Desert Community Energy, where I advise the board on program start-up and ongoing operations, serve as a liaison to the community, and provide input on clean energy programs, community incentives, and strategies to reduce carbon emissions. I am passionate about innovation and technologies that help governments gain insight to improve service delivery and program management. I am committed to learning and expanding my skill sets, sharing my knowledge, and learning from others.