AchievementsDevelopment of a holistic end to end customer journey including prototyping of future:- Creation and ongoing development of a comprehensive future service prospectus- Rolling stock customer experience concepts including a Virtual Reality train interior.- Station customer experience concepts- Digital and user experience concepts- Creation and development of good quality customer experience requirements which have influenced work focused on: Future railway systems; TTS; Rolling stock ITT; Stations environment; Way-showing; Human factors & Ops concept blueprint etc.- Early operational concepts development i.e. Seat Assurance- Testing future customer concepts with HS2 Customer community focus group.- Five Independent Design Panel Awards won in the 2018.- Presented with a HS2 Leadership Award 2019.

Achievements- 3 class cabin, each with new seats with improved ergonomics, less weight, longer life cycle, more luxury and sophistication with bespoke beautiful trim and finishes.- A bespoke Bar and destination feature incorporating dynamic mood lighting promoting exclusivity, wellbeing through bespoke and tailored service. - A Wi-Fi portal driving revenue through paid for connectivity and promoting upselling opportunities, providing up to the minute news, location and destination guides.- A patented cabin seat layout which provides 3 extra seats over the outgoing product, generating millions of GBP in extra revenue per annum.- A ground breaking, first of its kind seat and bed comfort suspension system providing 15% less weight, increased lifecycle costs and superior ergonomic compared existing methods.- Driving innovation through working intimately with supplier to develop new aircraft specific new trim and finishes Inc. Paint, leather, fabrics, carpet to convey onboard brand, reduce cost of ownership and meet all certification requirements.

Guardian of the VAA brand - Inventing and crafting customer experiences across all of Virgin Atlantic's new & existing aircraft.Work:Inventor of Virgin Atlantic's award winning Upper Class Suite launched April 2012 onboard A330 aircraft.

Achievements- Designed and developed a brand-new family of furniture which generated £millions of annual extra revenue from an investment of £125K.- Built a multidisciplinary development team. - Creation of many bespoke adaptations of existing products to meet the request of customers. - Implemented internal design strategies to Improve quality, productivity and cost effectiveness through. - Developed strong supplier partnerships to improve component design, delivering saving without diminishing quality and reliability. - The design and development of:- X10 furniture family.- A new desk & occasional tabling system.- Soft seating products, screens, stools and side tables.

Responsible for designing and developing the X10 seating family and a collection of contemporary desks and meeting tables.

Member of in house design team.Major projects:Inventor and designer of a quick hitch system for excavation machinery and an automated desk top test tube carousel for markes international.