Nathan Williams Email & Phone Number

Novato, California, Us

- Launched 2K’s first ever free-to-play mid-core mobile game based on a beloved AAA IP, achieving target WWL projected first year LTV of $X.- Collaborated with our design team to rebuild the economy for spend depth resulting in increased cumulative conversion of X% and revenue per payer of $Y.- Led 50+ team at our partner overseas development studio to drive product roadmap and live operations strategy and execute established milestone builds from initial soft launch to worldwide launch.- Temporarily relocated to Germany (12+ months) to co-locate at developer studio where I facilitated closer coordination, enhanced studio relationship, and proactively removed development roadblocks.- Managed an external developer studio transition, doubling the content production pipeline and surpassing our target projected one year LTV of $X.- Promoted from Senior Product Manager to Director of Product, Mobile

Novato, California, Us

Seattle, Washington, Us

- Successful worldwide launch of Toy Story Drop in coordination with the release of Toy Story 4- Working closely with overseas developer studio to improve player monetization and retention for Gummy Drop. Drove long term retention to levels for indefinitely sustained product livelihood.

San Francisco, California, Us

- Pioneered commerce products for monetizing game commerce including Esports cheering monetization programs, holiday cheering events, and loot box purchase incentives.- Led the Esports cheering monetization program for Overwatch League and Heroes Global Championship on Twitch, resulting in both channels being in the top five monetizing channels for cheering.- Successfully adapted free to play mechanics to Twitch’s cheering, resulting in 40% lift in Bits cheering spend during holiday events.- Conducted customer interviews to determine core customer needs and gathered feedback to inform future products and strategy.

San Francisco, Ca, Us

Studio co-founder. Built the product management and community management teams. Acted as the voice of monetization for the product and collaborated with other lead discipline stakeholders to define, review, revise, and prioritize all product features and functionality during development.- Pitched a new studio to the Glu Mobile exec leadership team and co-founded the Portland studio. Hired all 20 team members across all disciplines: engineering, art, design, QA, product, production.- Designed the comprehensive set of 361 stats for reporting, set of 33 real-time controls, and growing set of A/B experiments and documented them in the “PM Bible” with links to their definitions and results.- Owned the complete game balance: created and continually adjusted the game economy models, the complete crafting map, currency pricing (soft, hard, tertiary), and player progression models to achieve the right balance between fun gameplay and monetization pinch.

San Francisco, California, Us

Lead the product management team at Zynga Eugene to manage all CastleVille Legends (mobile) and FrontierVille (web) game metrics and communicated daily revenue and player health to the team as well as biweekly in-depth economic analysis to senior executives. Identified, invented, and developed best practice game mechanics and work with discipline leads to implement in scheduled cadence features- Directed a successful turnaround of CastleVille Legends, increasing ARPDUU by +30% and current and new player retention by +1,000 bps- Launch 70+ content cadence features and dozens of other metric targeted features from first spec through agile development to post release analysis by collaborating with other disciplines such as engineering, design, and art- Exceed quarterly revenue and player retention targets every quarter by managing daily revenue and overall economy health metrics using dynamic live ops as well as designing features and sales strategies to counter any negative trends

Redmond, Washington, Us

Advised customer top technical leadership as the core infrastructure sales specialist on the account team in developing their datacenter and desktop management strategies using both Microsoft’s and competitors’ operating systems and system management products, including IT process management and automation software.• Exceeded 125% of $2.6m quota over a variety of verticals in the New York Metro mid-market accounts• Led a peer team of Microsoft technical specialists and local partners to prospect and manage all core infrastructure opportunities in my territory of 210 named accounts to drive each opportunity to closure• Created and deployed territory analytics tools that automated the analysis of complex licensing scenarios to recommend the best upsell and cross-sell opportunities along with projected financial implications, resulting in a ~2 week reduction in sales cycle• Chosen as team collaboration lead to host biweekly team meetings that encouraged best practice sharing among sales reps and to collaboratively put together best practice selling guides for each product group

Cambridge, Ma, Us

• President, MIT Sloan Sales Club and Founder of the International MBA Sales Competition• Selected to MIT Sloan Entrepreneurship & Innovation Program for top 15% of students (MIT Entrepreneurship Center). • Co-Director MIT ETreks for 120+ incoming MBA students• President, MIT Sloan Salsa Club

Armonk, New York, Ny, Us

• Developed the go-to-market plan for a potential new IBM storage analytics product• Validated the market opportunity, developed sales projections and financial models for profitability analysis, and designed the strategic market entrance strategy for the product

Beaverton, Oregon, Us

• Prioritized product requirements by coordinating collaboration between marketing, engineering, and senior leadership to promote usability for Veriwave’s Wi-Fi protocol compliance and load test devices• Saved two man-months of internal developer time by designing and implementing key logging features which enabled us to meet our beta schedule and ensured success in key initial customer accounts• Designed and led development of the “first time out of the box” web and terminal based hardware configuration interfaces as well as designed usability improvements to our core WiFi load test software

Sunnyvale, California, Us

• Managed the specification, design, development, and testing of new software interfaces (APIs) and software products requiring negotiation and collaboration with other engineers and product marketing• Established formal team operating procedures for code reviews and test driven development

Mba, Marketing, Entrepreneurship, General Management

Ms, Computer Science And Engineering

Education record

Bs, Computer Science