I am a full-time entrepreneur at KOVA, a Singapore-based consultancy that uses the modern Swiss Design Style to shape tech, real estate, and hospitality brands.My entrepreneurial journey began in 2020 during the lockdown, when I started freelancing as a venue photographer and videographer working with hospitality brands in Singapore, like Lloyd’s Inn and Ascott Limited. A few years later, Jerica and I decided to collaborate to offer branding and marketing to hospitality brands and interior designers. This partnership inspired us to travel to Greece to gain insights into brand management and communication from some of the best boutique hotels in the Aegean Sea.Since then, we have brought the best elements of Greek hospitality brand identity and design principles back to Singapore. We work closely with SMEs in Southeast Asia to create impactful designs that respond to the sensory cacophony of our digital age. From one-off brand identities to comprehensive brand-building retainers, our approach to branding and design emphasises typography, grid-based information hierarchies, and monochromatic palettes with occasional pops of colour for emphasis.If you're interested in working/partnering with KOVA, please reach out to me at nathanael@kovacollective.co, and let's grab a cup of coffee.