Account: Sony PlayStation- Lead training and development of direct reports to cultivate accountability, growth, and performance with a focus on optimizing B2C strategies- Innovate and jumpstart internal processes to enhance performance efficiency, transparency, and organization toalign with market trends and strategies to drive sales- Propose and integrate new Google, Amazon, and Walmart product features for A/B testing to meet strategic business objectives and amplify consumer engagement

Account: Sony PlayStation- Develop and implement SEM and E-Commerce (Amazon, Walmart, Google) strategies across ad support and messaging, creatives, and global forecasting for 30+ campaigns targeting direct consumers within the NA region- Oversee all E-commerce communications throughout the campaign lifecycle from financials to campaign developments to secure revenue goals and maximize sales through effective market analysis and strategic planning- Mentor and supervise 4+ Associates in daily operations focusing on finance procedures, optimization, reporting techniques, and process improvements to support team efficiency- Report to clients as primary liaison to deliver in-depth reports, present campaign strategies, and offer transparent performance insights to foster effective communication- Form partnerships with vendors to align on future campaigns support, meet performance objectives, and achieve KPI goals (i.e. CPCs, ROAS, and SOV)- Spearhead A/B test initiatives on platforms like Amazon, Google Demand Gen and Shopping to leverage data-driven experiments to influence audience targetings, optimizations, and campaign enhancements- Collaborate with cross-functional teams (i.e digital planning) on forecasting, reporting, and performance analysis

Account: Sony PlayStation- Pull data and curate bi-weekly/monthly reports to analyze account efficiency and performance to achieve KPI goals- Execute SQR analysis, ad copy messaging and keyword builds for +30 campaigns with $20M - $30M global budgets- Analyze 1st and 3rd party data to optimize audience targeting across SEM and E-Commerce platforms

- Prepare set-ups and tear down equipment for sporting and non-sporting events at Oracle Park- Provide hands-on support for facility projects throughout the ballpark- Delivers excellent customer service to all fans and professional SF Giants athletes and partners with any inquiries and services they require

University Of The Pacific - Athletics Department- Collaborated with the Sports Information Director by aiding in managing sporting events, such as volleyball and basketball- Assisted with media productions on game days for 2-3 sports such as utilizing Side Arm Stats- Engaged in Photoshop and InDesign; i.e. create graphics and programs- Contributed to writing sports team previews/recaps- Updated 1-3 social media accounts with the latest news during and after sporting events

University Of The Pacific - Athletics Department- Coordinated music for sporting events- Integrated in-game promotions by enhancing fan experiences with tailgates and game time rallies with over 100 fans- Organized and managed inventory that accounts for promo items, coupon codes, and restocks marketing items- Edited production scripts for all sporting games by utilizing Microsoft Word- Updated and prepared videos/powerpoints for presentations via the TV/Video boards both in-game and during office meetings