Nick Manluccia Email & Phone Number

Helping people create more fulfilling relationships through honest and compassionate communication.

Mountain View, Ca, Us

London, England, Gb

• Led innovation workstream to rapidly research, define, prototype, and validate a new product aimed at driving a business-critical metric for UK's largest hybrid estate agent• Implemented insights-based innovation process to vet new offerings for one of the UK’s leading food delivery services; leveraged lean research to rapidly validate emerging opportunities• Shaped the user experience of two higher education sites through qualitative and quantitative usability testing + secondary research• Designed large-scale, international survey (with max-diff) to discover needs and pain points of workers displaced by AI, ML, and other emerging tech using a for the philanthropic arm of a global tech company• Developed strategy for augmenting BAU food delivery service based on acquisition of a competitor• Developed product vision for UK’s largest hybrid real estate company through synthesis of existing research, strategy, competitor analyses, and workshops; repeatedly presented vision across all levels of the organization• Generated £X million in revenue over two years through insights-backed pitches and building out new product consulting division+service offering

London, England, Gb

• Developed research-backed personas to refine communications for a narrow but highly profitable group of advertisers through IDI’s, focus groups, and stakeholder interviews • Defined and refined value proposition of a food-based app for a global tech company with large-scale survey on needs and behaviours; developed go-to-market strategy• Led international, cross-office initiative to standardize insights discipline;~20% reduction in admin work• Created two product demonstrations—a live demo and web demo—for a leading suite of educational products based on observational field study and remote video interviews• Informed user flows and information architecture based on usability testing for a higher education client • Led a small, interdisciplinary team that created Antibias, a Google Chrome extension that mitigates bias in job applicant screening by hiding LinkedIn profile photos and names; received honorable mention in Fast Company's list of World Changing Ideas

London, England, Gb

• Developed measurement strategy and defined key metrics for a micro-site that illustrated innovative advertising opportunities through cross-product integration • Designed and prototyped a chat-bot for common employee inquiries based on synthesis of employee research and data for a leading global healthcare company

New York, Ny, Us

• Taught Master’s-level Consumer Research Methods course, blending real-world examples with textbook theory, and mentoring students on final project (research proposal for real-world challenge)• Taught Master’s-level Business Analytics & Data Visualization, covering a wide array of analyses and techniques, including descriptive analyses, regression, and clustering

San Francisco, California, Us

• Developed the go-to-market strategy for an investment vehicle of an American automotive company using surveys & IDIs; crossed survey & census data to identify new segment that increased target market size by 8%• Provided foundational insights and strategic territories for a CPG digital campaign that increased YOY site traffic by 17%, rewards program enrollment by 136%, and engaged users on Facebook by 117% • Introduced new research resources to accelerate survey turnaround by 66%, cut survey costs by 47%, and cut secondary research costs by 54%• Created a custom suite of lean social media tools that strategically aligned 60+ independently-operating chapters of a national nonprofit, and streamlined the chapters' content management + analytics• Managed relationships with external research partners; negotiated 18% decrease in sample cost• Led monthly reporting for web & social analytics, which accounted for ≈20% of departmental revenue• Defined the strategic vision & value proposition of a Millennial-targeted digital community for a global hospitality client using multi-method qualitative research• Generated executive buy-in for fundamental shifts in the value propositions of digital strategy projects• Redefined brand positioning of a global insurance company based on surveys, IDIs, competitive analysis, & intelligence aggregation• Handled end-to-end project & account management—including scoping, timeline development, scheduling, and project updates—for small- to medium-sized projects

San Francisco, California, Us

• Mapped consumer journeys for target segments across travel, hospitality, & CPG verticals; identified points of friction and recommended solutions• Conducted competitive analyses across travel, automotive, finance, hospitality, nonprofit & other verticals • Aggregated & synthesized secondary data—e.g., analytics data, syndicated data, change-initiative documents—to develop foundational insights for multiple projects • Generated periodic reports—including CSAT, web analytics, and social analytics—and delivered corresponding tactical & strategic recommendations

New York, Ny, Us

• Founding member of internal innovation lab, which leveraged lean startup principles to raise $30,000 in seed funding and launch a profitable new line of business in under 6 months• Coordinated an integrated marketing campaign that increased Facebook fans by 30% in < 2 months• Developed proprietary rubrics to evaluate the digital presence of new clients & prospects• Managed team of three interns responsible for client social media management & content calendars• Organized biz dev efforts by cleaning data files with over 11,000 rows & uploading to a CRM database

New York, Ny, Us

• Developed proprietary rubrics to evaluate the digital presence of new clients & prospects• Organized biz dev efforts by cleaning data files with over 11,000 rows & uploading to a CRM database• Developed & delivered monthly client analytics reports• Developed social media strategy & content calendars

New York, Ny, Us

Worked with Dr. Andrea Bonezzi on a large-scale consumer motivation study. Responsibilities included implementing a loyalty program at a local eatery for a longitudinal study, assisting with study design, identifying relevant theoretical constructs, and reviewing pertinent literature on motivation. Prior to working with Dr. Bonezzi, worked in the Stern Marketing Lab where responsibilities included administering marketing studies while tracking the progress of up to twenty respondents simultaneously, coding high volume responses, rigorously documenting abnormal respondent behavior

Master Of Arts (M.A.), Psychology

Bachelor Of Arts (B.A.), Philosophy

Bachelor Of Arts (B.A.), Psychology