Led performance growth marketing initiatives and managed a multi-million-dollar marketing budget with P&L responsibility. Marketing programs spanned both B2C and B2B. Oversaw digital media strategies across SEM, SEO, Google Shopping, display, social media, affiliate, email, SMS, display and more. Drove CRO initiatives and pricing strategies, including data analytics projects that analyzed every part of the customer journey from impression to purchase.Over my ten years at the company, I wore almost every hat there is, and I took a hands-on approach to driving growth and results. I was an early hire at Tirebuyer and it's now one of the top online tire buying destinations and recognized by CNET and Newsweek.

Partnered with Fisher and Gannett media companies to create local microsites for affiliate news stations. Built subscriber acquisition and retention programs through SEO, content generation and email.Led a team of designers and product managers that created websites and new advertising products including coupons, real estate and events to increase sales. Drove the content strategy and syndication program to increase SEO traffic and grow the brand. Built the email marketing acquisition strategy and authored all campaign copy. Analyzed lifecycle and optimized.Created sales productivity forecasts and daily dashboards to track KPIs including ad sales revenue; aligned with cross functional teams to find new opportunities.

Developed the marketing plan and product roadmap for a dynamic education lead generation business.Responsible for the long-term planning and daily operations of 13 websitesManaged a team of 30 members across product marketing, analytics, product management, SEO and PPC.Directed PPC/paid search campaigns and managed a group of specialists to drive profitable leads. Increased productivity via conversion rate projects that delivered 15% of company’s growth in 2010Led the team that created high-impact content to drive SEO traffic which increased marketing productivity.Built company’s mentorship program for new hires and participated in a coaching program for executives.Launched company’s public relations program and corporate social media presence.

• Grew the team from two to a team of eight marketers who managed PPC, retention, call center and syndication partnerships which grew revenue 150% year-over-year• Increased PPC profitability 20% year-over-year• Successfully identified and launched new channels to increase lead quality for partners

Trumba is a web-based service that enables the creation, management and sharing of events. I was the only Product Manager focused on the go-to market strategy and feature development.• Built company’s flagship search marketing campaigns that generated 70% of daily registrations• Developed integrated online campaign with Scholastic that increased registrations by 55% • Conducted numerous press tours and gave demos to prospective customers• Developed comprehensive tradeshow strategy and represented company at all shows• Managed all external marketing vendors including designers, copywriters and media buyers

• Developed a key feature enhancement that increased user-generated content by 60% • Led the implementation of new search engine, Endeca, that reduced operating costs by 20%• Authored business plan that led to an integrated partnership with Yahoo! Personals that generated an incremental 30% in sales revenue• Tripled the membership size of the Classmates Workplace directory • Conducted market sizing, competitive analysis and concept development for four new business concepts• Led cross-functional teams through waterfall product development process and authored all requirements

ChoicePoint (KnowX) provides a comprehensive source of online public records.• Defined and implemented new member acquisition tracking to optimize best-performing advertising campaigns — led to cost savings of over $10,000 monthly• Managed SEM channel that became the lowest cost, highest converting method of generating traffic• Evaluated campaign performance for traffic sources including AOL White Pages and Infospace, and optimized accordingly• Presented quarterly road map updates to executives and managed projects from inception to launch

eTour was a free membership service that delivered targeted web sites to members via a “Tour Bar”, branded as the “Remote Control for the Web.” · Increased new user activity rates by 40% by correcting a user-interface problem with the company's largest new member acquisition source, Mailbits.com · Launched affiliate program that decreased eTour's member acquisition cost by 75%