As senior analyst, key areas of focus are strategic planning, business development and business intelligence at the system and local levels in support of growing our market share and brand.Conducted market analysis and provided recommendations for competitive market strategies to grow market share and improve financial results. Created and implemented system dashboards to track results of key performance indicators for continuous improvement of financial outcomes, quality initiatives, and patient and employee satisfaction scores. Developed quarterly market share reports for individual hospital service areas, geographic regions, service lines and the health system to identify opportunities for growth and potential risk.Developed maps and underlying data structure tables to present the geographical visualization and analysis of custom data and demographics. Built innovative approaches and spreadsheet models to manipulate large complex data sets. Subject matter expert on the Wisconsin Hospital Association data structures, data elements and data storage. Managed database of third party market research, competitive intelligence and distribution to relevant team members, service line managers and executive personnel. Built standard and custom reports to support strategic decision making, based on evidence and trend analysis, for stakeholders at all levels. Assisted in the selection and evaluation of software and system decision support tools. Mentor and advisor to marketing and business development analyst.

In addition to my continued responsibilities as Bostik Market Development Coordinator:Participated in market segment development projects and charter teams to further develop the Bostik brand and increase customer awareness. Conducted market research in support of value chain analysis and market planning to identify current and future industry trends. Managed the development and implementation of market communications including collateral materials and trade shows. Responsible for the selection of a new advertising agency and the coordination of marketing efforts. Lead special projects and initiatives to support divisional goals and strategy.

Recommended and managed divisional pricing strategies. Created and maintained market value pricing database. Supported innovation and service line managers with competitive and market intelligence including patent and trademark intellectual property. Lead generation. Forecasted and reported marketing and sales results. Managed finished goods and raw material inventory during manufacturing plant consolidations and discontinuation of product skus, including customer communications. Built and executed AS/400 queries to generate, analyze and interpret results for all business units. Introduced and facilitated the consolidation of forecasting methods for two separate business divisions.

Served as liaison between customers and sales, service, production, and administrative departments to deliver exceptional customer satisfaction. Built rapport and customer loyalty by exceeding service expectations. Promoted and differentiated our organization from the competition. Managed customer inquiries, complaints, billing questions and payment extension/service requests. Repaired trust, coordinated problem resolution and designed best-option solutions for dissatisfied customers. Coached and mentored new reps and assisted with particularly challenging calls as one of the company’s trainers of both new and established employees.Provided customer service, cultivated client relationships, resolved complex issues and earned customer loyalty.