Nada Marzouk Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

The goal is to further deliver effective marketing programs that will help build the brand's reputation in the MENA region.■Formulating channel marketing strategy to drive traffic to the online marketing assets.■Enabling the business to accelerate sales through marketing campaigns ■ Digital Marketing & Lead Generation activities in partnership with cross-functional stakeholders■ Oversee the creation, optimization & reporting of Email Marketing & Marketing Tools (i.e. Marketo, GoToWebinar, CrowdAnalyzer & Adobe Analytics)■Work on multiple programs that require both strategic thinking as well as high-speed tactical execution.■ Drive traffic initiatives operation improvements with automation, standardization and collaboration with stakeholders

Toronto, Ontario, Ca

Authentique is the first Canadian digital platform for Middle Eastern & Canadian female designers to curate timeless, affordable luxury; while celebrating culture & women empowerment.*Featured in Refinery29, Daily Hive Vancouver, MarieClaire Arabia & The Apparel Magazine* Registered Startup at Ryerson University's Fashion Incubator: The Fashion Zone. www.authentique.coE-Commerce: Branding & Marketing Strategy■ Develop Strategic Partnerships with Brands, Fashion Designers in North America & Middle East, increasing revenue by 20%. o Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business: including, business planning, content strategy and development, promotional campaigns, online marketing and customer service. ■ Managing UX & UI (Shopify) including web design, analytics, site navigation, content development, checkout funnel and promotional campaigns.■ Generate & implement new sales and marketing initiatives to increase eCommerce sales and profitability. ■ Providing Marketing Consultancy to Emerging Female Designers & Business Owners■ Successfully establishing productive client relationships and providing outstanding service to accelerate business development. o Partner Loyalty & Engagement Programs o Established a growing Network of 14 Designers+ ( Customers from: Canada, US, Australia, England United Arab Emirates & Egypt).Events & Partnerships:■ Authentique’s ongoing partnership with the Banati Foundation in Egypt working with more than30 underprivileged girls to date. Providing rotational art & design workshops with our designers.■ Created & Directed Authentique's first ready-to-wear line in collaboration with a designer.■ Debut Runway Collection at Vancouver Fashion Week March 2019 & Dubai Fashion Forward. o Creating Fashion Editorial Photoshoots (Trend Analysis & Moodboard) o Planned & Executed Authentique's Runway show at Vancouver Fashion Week.

Toronto, Ontario, Ca

Hired to assist in establishing an e-commerce platform for Narcity Media-- Narcity Market ■ Creating and optimizing campaigns on Google & Facebook to help achieve advertiser objectives■ Using Google Analytics& other analytics platforms to help increase store conversion and improve web KPIs■ Using Shopify, Google Analytics and other internal platforms to answer questions for merchants and users■ Building pages on Shopify for various marketing and merchant objectives■ Working with internal teams to achieve marketing objectives and learning from some of the most creative digital marketers in Canada.

Co-Op Internship During Masters Degree■ Lead brand positioning in a highly competitive market;■ Handling all Digital Marketing (Shopify, Social Media, Email Marketing, Google AdWords, Facebook Ads) - Developing and managing advertising campaigns from initial conception to delivery in the marketplace -Responsible for creating the marketing calendar and ensuring that it is accurate, updated and effectively communicated across all teams■ Content Creation for Magazine Editorials.■ Blog Creation.■ Shopify Website Maintenance.

London, Gb

Responsible for executing all of B2B products digitally. By launching their new website and marketing their products around the globe, I have solid experience with offline and online product marketing.■ Website Design and Development (content optimization, creating appealing visuals UX & UI)■ Built B2B strategies to enhance online customer experience and to build strong relationships■ Worked with Vodafone Shared Services Global globally to market its latest digital solutions• Managed projects with C-level clients to create, develop and optimize digital initiatives including cognitive, artificial intelligence and robotics (including the virtual desk agent Amelia).•Created a website & online presence for Vodafone Shared Services on the Worldwide Vodafone Website.■ Unified organic marketing along with PPC, social media and all aspects of web design to augment brand awareness ■ Grew website traffic by over 200%■ Executed SEO strategies generating 15% increase in leads■ Designed + executed email marketing campaigns ■Introduced Virtual Reality to engage over 2,000 employees to implement the new intranet (Yammer) which resulted in Vodafone Egypt awarded - the admired workplace by Vodafone Global SS.■ Used Omniture Adobe Analytics to analyze campaigns performance and KPI’s to provide insights & further optimization■ Suggested new marketing strategies to drive revenue■ Interpreted marketing data to identify new opportunities for targeting our partners and customers.■ Governed the marketing’s team’s budget and finances monthly.■ Created user-friendly marketing assets to be given to stakeholders (presentations and business proposals)■Partner with cross functional managers & directors to generate key leadership insights.■ Undertook competitive market analysis on a quarterly basis.■Created, Planned, Budgeted, Executed & Analyzed marketing (Digital & B2L (below the line) campaigns on a monthly basis.

Cairo, Egypt, Eg

■ Prepared and executed marketing campaigns (including presentations, advertisements, social media).■Gained publicity on Egyptian online newspapers as a result of the successes from the marketing campaigns.■ Accomplished a contract of 60,000 LE for a summer project with a client.■Aided in building the clientele and daily operations.

Toronto, Ontario, Ca

■ Responsible for maintaining and promoting the centre’s presence to the student community. ■ Created posters, flyers and other advertisements to promote the centre’s events both on and off campus.■ Regular updates of the centre’s social networks (website, Facebook and twitter platforms)■ Organizing and executing events held by the centre.

Toronto, Ontario, Ca

■ Dealing with B2B contracts and assisting in managerial operations.■ Focused on managing social media channels and creating marketing campaigns. ■Strategizing and implementing methods to increase user-base and optimize ROI.■ Developed overarching social media strategies to increase brand awareness and tap into target mark.

Mclean, Va, Us

■Provided social media support for global corporate public relations initiatives.■Created brand-appropriate content for Facebook, Twitter, Instagram, Pinterest, and Google+■Developed social media strategy, interpreted analytics, and activated best practices to maximizeengagement and reach, and drive traffic to the Hilton Worldwide web properties

Mississauga, Ontario, Ca

Master'S Degree, Digital Media (Mdm)

Certificate, Digital Communications

Honours Bachelor Degree (Hba), Digital Enterprise Management

Highschool