Email Marketing Manager And E-Commerce Analyst
CurrentDirectly support CEO and Brand Director in promotional planning, execution and Email campaign management. Provide an overarching support to ensure optimal and efficient operations of the business. Lead weekly and monthly reporting, promotional deliverables and results.- Increased SMS Click rate from 3% to 13.4%- Identified improvement opportunities for Checkout process through analysis.- Perform analysis on marketing and overall business performance to generate insights that aids in strategy definition.- Analyze promotional campaign performance.- Audit Klaviyo flows and provide recommendations. - Understand and have a working knowledge of customer/transactional level data- Build, run and automate personalized email/SMS campaigns using Klaviyo.- Coordinate Master Campaign Calendar and execution.- Klaviyo Flows Automation