Nick Campion Email & Phone Number

Bvi, Vg

Flare is a blockchain built to connect everything. It presents developers with a simple and coherent stack for decentralized interoperability, allowing developers to serve multiple communities and ecosystems simultaneously through a single deployment.Flare’s protocols now provide:- Scalable EVM-based smart contracts.- Highly decentralized price feeds.- Secure state acquisition from other blockchains. Flare and ecosystem partners are also building:- Insured smart contract token bridging.- Non-smart contract token bridging.- Secured data relay.- Horizontal scaling through a fully interoperable multi-chain ecosystem.

Austin, Texas, Us

Global strategic brand marketing lead with 12 direct reports across four fitness franchise brands - including F45 Training, which has 2000 studios in 60+ countries. F45 Training went public on the New York Stock Exchange in July 2021. Leadership highlights: Restructuring and re-energising the marketing department, including rebuilding cross-functional department collaboration and demonstrating the value of marketing to stakeholders.Strategic highlights: Identification of core business focuses to support the next phase of global growth; development of strategic brand positioning and launch plans for two new brands due to launch in 2022.Creative highlights: Elevation of social media output; full funnel upgrade of member and franchisee performance marketing programs.

Melbourne, Au

Life-Space Group (LSG) is a complementary medicine manufacturer with five consumer brands in the vitamin, mineral and probiotic supplement categories. It has 100+ employees in Australia and China and is led out of the Melbourne office. 2020 revenue was ~AU$140M. Life-Space Probiotics is the hero brand in the range and is the number one probiotic both in Australia and on the Alibaba ecommerce platforms in China (Tmall and Taobao). In late 2018, LSG was acquired by By-Health, the number one vitamin manufacturer in China.As Head of Marketing I was hired to drive the development and growth of the global brand portfolio, and to help manage the transition from Australian family-owned business to a Chinese owned corporate. My team of ten comprised both marketing management and specialist marketers (digital, social, events).Leadership highlights: Achieving global alignment on brand purpose and positioning; redefinition of marketing function and maintenance of team motivation post acquisition by a Chinese conglomerate; development of close collaboration and shared accountability with the previously siloed sales and R&D teams.Strategic highlights: Mitigation of a catastrophic Chinese law change that wiped out our primary cross border distribution and marketing channel; implementation of new long range and shorter term strategies and processes to facilitate the transition from Australian family business to Chinese corporate ownership; development of a more balanced and innovative product portfolio across both markets.Creative highlights: Launch of a new global brand platform and asset toolkit for Life-Space; launch of two new brands to broaden the portfolio; implementation of new thought leadership and content strategies.https://www.lifespaceprobiotics.com/https://pentavite.com/https://premedy.com.au/

Clemenger BBDO is a flagship member of the global BBDO advertising network and has 300+ employees in their Melbourne office. In 2017 Clemenger was crowned number one agency in the world by D&AD and the Cannes International Festival of Creativity.As Group Business Director I was the account lead on AFL, Airbnb, Australia Post, Belong and DrinkWise - responsible for the profitability of my team of five. I also took on responsibility for people, culture and employee wellness as part of the senior leadership team.Leadership highlight: Implementation of a new diversity oriented entry level recruitment programme, “Exceptions to the rule”, which successfully attracted people with more varied backgrounds and experience.Leadership highlight: Achieving best in company client satisfaction scores across my account portfolio in our quarterly NPS surveys.Creative highlight: Airbnb “Until we all belong” campaign for marriage equality in Australia, which received a People’s Voice Webby, a gold and two silvers at the One Show, a gold at the APAC Effies, a silver and two bronzes at Cannes Lions, and a wooden pencil at D&AD. I also ran the Airbnb pitch to win the business.Strategic highlight: Development of a new strategic brand platform for Belong, “A dataful life”, driving successful differentiation in the crowded and commoditised low cost telecommunications market.

Portland, Or, Us

Wieden + Kennedy is the number one independent agency network in the world, with eight offices across Europe, Asia and the Americas. They are best known for their Nike commercials over the last 30 years. I was global account lead on EA Sports FIFA, Need for Speed, Audi and S7 Airlines, working with a team of four. Previous clients include Intel India and Women Win. Need for Speed, Audi and S7 Airlines were all pitch wins.Creative highlight: Global launches of FIFA 13, 14, 15 & 16 computer games via coordinated integrated campaigns in 20+ markets around the world, including introducing the world’s first living man in a browser with Life Size Messi. We smashed our growth targets every year and earned a Gold Effie.Creative highlight: “Fly to any place you can imagine” integrated campaign for S7 Airlines which received a silver film lion and two bronze cyber lions at the Cannes Lions 2015, plus the interactive grand prix at Eurobest 2015.Strategic highlight: The planning and management of a hack day to create a tool for the charity Women Win in Africa, partnering with the iHub innovation centre and hacker space in Nairobi, Kenya.

Portland, Or, Us

Responsible for a team of three on the Three Mobile account.Creative and strategic highlight: Development and communication of a new brand strategy which would help Three make significant advances in an incredibly competitive and advanced market – and which would ultimately result in the Dance Pony Dance campaign.

Pinner, England, Gb

Managed the Emirates Airlines account with a team of three. This required working with four separate business units with clients based in London and Dubai: Emirates UK, Emirates Global, Emirates Holidays UK and Skywards Frequent Flyer Programme Global.Strategic highlight: Driving strategic direction and programme development of Skywards, Emirates’ frequent flyer programme, including integration with the broader brand launch.Creative highlight: Getting the Emirates brand on every Tube map in London through the successful tender for the London cable car sponsorship and creative development of the brand experience.

London, Gb

Part of the brand advertising team on O2, the UK telecommunications company owned by Telefonica, with two direct reports.Creative highlight: Delivery and management of O2 Gurus advertising campaign, including overseeing the build of the YouTube content management system.Strategic highlight: Ran the strategic planning for the launch of O2's Mobile Wallet and Contactless proposition – two high profile launches within the business, neither of which was linked to their core competencies. Convinced client to adopt a new launch model and helped sell it in through the business.

London, England, Gb

Accounts managed included Mercedes-Benz, Virgin Media, HMRC and Yell with teams of up to five people. All were integrated and had a strong strategic focus.Creative highlight: Development of a through-the-line campaign supporting Virgin Media's new cable TV proposition 'TV liberation' with Samuel L Jackson. Incredibly challenging call targets were hit and brand measures moved further than targeted.Strategic highlight: The definition and implementation of a new small business engagement strategy for Yell – using digital content, events, direct, PR and partnership activity to demonstrate their new service-led positioning and promote reappraisal of the brand.

Worked in the marketing departments for Mercedes-Benz Vans and then for Smart Cars, assisting with the management and coordination of all acquisition, conversion and loyalty communications, data selection and campaign evaluation.Creative highlight: Development of new quarterly online newsletter and microsite as part of Smart Car's eCRM programme, including managing the upgrade of their database and contact handling procedure. Regularly achieved 30% open rates and 15% click through rates.

Lexica Communications was a small marketing and PR consultancy in the North East which predominantly dealt with local SMEs.Strategic highlight: Wrote marketing plan for client's medical product distribution tender and won them the business against much larger competitor companies.

Msc, International Marketing Management

Diploma

Postgraduate Diploma, Marketing

Bsc (Hons), Chemistry

Education record