Nicholas Mcdonough Email & Phone Number

United States

Los Angeles, California, US

SEO Manager & Strategist | Consultant for Enterprise E-commerce Growth | Expert in Organic Traffic Optimization and Technical SEO. Specializing in diagnosing and recovering from lost rankings due to algorithm updates, while enhancing site quality and content relevance to drive conversions and revenue. Proficient in analyzing ranking trends, closing content.

Addison, Texas, US

Provided Enterprise SEO Strategy, Roadmaps, technical SEO Audits. Clients: Dicks Sporting Goods, BJs, Harley Davidson.

Los Angeles, California, US

Served as SEO/SEM specialist managing strategy and leading a contracted SEO team of 3. My approach began with technical SEO audits evaluating site health, taxonomy, user experience, content quality across the buyer's journey. Implemented corrections to align into a cohesive strategy to drive conversions, sales, and calls.Additionally, Implemented split A/B.

Los Angeles, CA, US

• Marketing director and strategist (SEO, SEM, Local Search, Traditional Media) for over 6 markets interfacing with territory managers to ensure leads and revenue targets were met.Managed and designed national marketing.
• Developed a thank you program for realtors resulting in a 3% referral increase
• Lowered CPA with a re-marketing campaign resulting in an 18% lower CPC
• Generated return on investment by 300% on average and as high as 400% for some markets.
• Implemented an overflow call center reducing cutting lost leads by 80%
• Successfully obtained a registered trademark for Roof Rx® protecting intellectual property

• Freelance consultant providing paid search management to SMBs.Managed and created search engine marketing (SEM) campaigns including ad copy, keywords, and targeting. Implemented split A/B ad tests, keyword expansions.
• Successfully optimized a Mexico hotel Adwords campaign lowering CPCs 20% and increasing leads 12%.
• Increased leads 10% for a car turntable company

Woodland Hills, CA, US

• Managed a 1.8M portfolio of pay per click campaigns for retailers and local businesses across Google, Yahoo! & MSN. 95% retention rate.Oversaw CPC, CPL, CPA, spend to target, and retention for 2,000+ campaigns across 7.
• Reduced the cost per good call across the beauty and personal care category by 50%.
• Identified an API issue affecting the targeting of over 200 campaigns on Google with an estimated yearly savings of $17,160.00
• Obtained 90% Client Retention Rate

Sunnyvale, CA, US

• Served as the senior listing editor for trademark compliance balancing guidelines with revenue targets. Reviewed ad submissions for content, quality, and relevancy in a fast paced environment. Approved, disapproved.
• Processed 5,000 + ad submissions while maintaining a monthly 97% accuracy rate
• 88% Retention rate year over year

Sunnyvale, CA, US

Served as an SEM advertising specialist advising new and existing clients on how to run successful campaigns.Responded to inquiries regarding account setup, performance, reporting, and search products. analyzed, researched, and resolved issues relating to billing, click fraud, and technical issues. Successfully cross-sold products to enhance the online.

General Studies

Liberal Arts