Nathan Fellows Email & Phone Number

San Diego, CA, US

Bend, Oregon, United States

• Lead a brand refresh for a local sewing machine store dedicated to its small town and growing online customer base.
• Partnered with the owner to develop a new brand identity rooted in the history of the brand, that also resonated with the target audience by performing an in-depth brand audit and research.
• Produced a full suite of collateral and marketing assets supporting the new identity. Received overwhelming positive customer feedback through various channels.
• Increased sales 25% ytd post rebrand through the creation of customer facing sales materials aimed to provide increased education and excitement during the machine buying process.
• Improved perception of e-commerce website with new branding and layout updates; Saw an 8% increase in online sales from out of state buyers.

• Communicated directly with clients and stakeholders to truly understand project needs and promote engagement from all parties
• Managed multiple projects simultaneously, budgeting time and resources effectively to complete each project within desired scope
• Utilized a diverse design skillset to solve problems across a wide range of projects, allowing for engaging cross disciplinary solutions

Corvallis, Oregon, United States

• Deliciously aimed to help shoppers plan meals to minimize food waste and build excitement around new recipes.
• Developed a light hearted visual identity catered towards daily use and bringing moments of delight to the user which informed all branded and UX elements across the product.
• Revamped the in app user flows from data driven user feedback, interview stories, and conversion analytics. Updates resulted in a 38% increase in user retention throughout these flows.
• Built a new design feature roadmap and prioritized work by analyzing cost engineering resources vs customer impact.
• Utilized daily stand-ups to promote collaboration between design and technical teams. Open communication channels fostered quick iteration and increased productivity.

Corvallis, Oregon Area

• Tasked with increasing usage of forest trails and improving the visitor experience. I designed way-finding trail signage, an arboretum tour program, and collateral for events such as Get Outdoors Day.
• Created brand guidelines and asset templates at the onset of the project to streamline the design process. These steps reduced overall design time, saving 2 weeks of timeline and budget costs.
• Designed engaging tour materials and trail signage aiming to user interaction and education. Foot traffic on trails increased by 20% per week after program launch.
• Collaborated across diverse stakeholder groups to deepen my understanding of project objectives, using learnings to define my creative approach. Materials were applauded for clarity of use.
• Led a small team tasked with a reintroducing a derelict trail program to promote user interaction in the forest. This environmental design project included new content, trail routing, and a suite of design collateral.
• Reduced production costs across multiple projects through design decisions such as material choices, printing processes, and template creation