Nicole Mirabal Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Developed and implemented the content strategy and editorial calendar for all platforms which increased lead generation by 46% and brand awareness by 38%. - Researched industry trends and competitors, and analyzed content performance to optimize the content strategy resulting in a 58% increase in department revenue. - Created and published organic and paid content for all channels (website/social/newsletter/advertisements) resulting in a 31% increase in engagement, and an audience growth of 7,200. - Acted as the project manager for 100+ campaigns, developed creative briefs, provided feedback and creative direction, and ensured deadlines were respected. - Developed, maintained, and trained staff on the brand guidelines for all platforms.- Optimized content according to SEO best practices.- Monitored social media channels for trends and responded to the community.

- Developed and executed the content marketing strategy and content calendar for the website, promotional emails, and social media resulting in a 300% increase in sales. - Designed and monitored marketing plans for product launches, sales, and seasonal programming.- Oversaw strategic merchandising, including written copy, UX, product placements, navigation and visual assets. - Optimized SEO on blog post publications, product pages, and website pages. - Researched competitors for new campaign ideas, website merchandising, and content.- Monitored social media, identified trends and relevant influencers, and managed the community resulting in a 40% increase in social media followers. - Monitored & analyzed budgets associated with paid campaigns, advertising, contractors and influencer marketing.- Managed influencer marketing initiatives, UGC creators, and outreach to grow our community.

Guelph, Ontario, Canada

•Implemented exercise plan by teaching concepts, monitoring, and re-evaluating clients.•Gathered data about clients through postural and mobility assessments, food diaries, 24hr- recalls and through verbal and non-verbal communication.•Continuously evaluated research on training techniques and dietary practices for athletes and the general population.•Created individualized, science-based training plans to achieve and exceed the clients’ goals.•Used scientific data to create informative handouts for clients on various nutrition topics.•Applied creativity and science to provide creative solutions and alternatives to overcome barriers.•Approached members at risk of injury and demonstrated correct exercise technique and or presented helpful resources.•Mentored aspiring trainers and offer additional information resources to members.