• Redesigned a comprehensive medical portal web application to enhance user experience and improve functionality. • Focused on creating a more intuitive interface for patients and healthcare providers, optimizing navigation, and integrating advanced search filters for medical records and appointment scheduling.• Included dark mode options for broader accessibility and a more inclusive user experience.• Developed a cohesive visual identity aligned with the healthcare organization’s brand, including logos, fonts, and color schemes that convey trust and professionalism.• Established a strong visual hierarchy to prioritize important information such as appointments, medical alerts, and prescriptions, enhancing the user journey.

• Designed branding materials, including Logos, Banners, and Marketing collateral in Adobe Photoshop, Illustrator, Indesign, that increased brand recognition and consistency across digital and print media.• Redesign/Create UI/UX Design System for the whole web platform using Figma.• Conducted analytical user research to find Target Audience, Behaviors, Goals & Pain Points to create Personas, • Journey maps, Sitemaps, User flows, Mock-ups, Storyboards and Wireframes to plan the layout of the user interface.• Created Working/Demo Prototypes to demonstrate flow, Simplified Navigation in Figma, collaborating with developers to ensure seamless implementation and Worked in an Agile manner performing daily standup calls, demos and sprint retro.

•. Worked closely with clients to understand their vision and deliver creative solutions that exceeded expectations.• Crafted distinctive brand identities, demonstrating creative thinking while comprehending design requirements.• Designed and executed graphics for promotional advertisement material using design ethics in Adobe Photoshop, Illustrator and InDesign for print and digital media.•. Planned and assisted photoshoots for social media and advertising purpose.• Collaborated with marketing and product teams to create visually compelling designs that enhance brand identity and effectively communicate key messages across various platforms.

• Creating visual concepts and designs using computer software or by hand to communicate ideas that inspire, inform, or captivate consumers.• Designing logos, branding materials, and visual identities for businesses, products, or services to create a consistent and recognizable brand image.• Designing marketing collateral such as brochures, flyers, posters, banners, and advertisements to promote products or services effectively.• Producing digital graphics for, social media platforms, email campaigns, and other digital channels to enhance user experience and engagement.• Designing layouts and formatting for magazines, newspapers, books, and other publications to ensure visual appeal and readability.• Selecting and manipulating fonts, typography, and text layouts to enhance visual communication and readability in designs.• Creating illustrations, icons, and graphics to complement and enhance visual designs and communication.• Applying principles of color theory and composition to create visually appealing designs that effectively convey messages and evoke desired emotions.• Editing and retouching images to improve quality, clarity, and composition, including adjusting colors, brightness, contrast, and sharpness.• Removing backgrounds or unwanted elements from images using various tools and techniques to isolate subjects or objects.• Performing photo manipulation techniques such as compositing, blending, and adding or removing elements to alter or enhance images.• Organizing and maintaining digital image libraries, archives, and backups to ensure easy access, retrieval, and long-term storage of edited images.