Nicolette Lara Email & Phone Number

Milwaukee, Wisconsin, United States

Provide thoughtful design solutions to serve the graphic design needs of the Milwaukee Recreation department. Primary responsibilities include the coordination and production of graphic design for a variety of platforms including print, digital media and environmental. Communicate, support, and enforce Milwaukee Recreation’s brand identity by maintaining.

Greater Milwaukee Area

• Responsible for creating concepts, artwork and layouts for web platform as well as branding and project specific needs. Design logos, digital advertisements, webpages, user interfaces, emails and print.
• Design and implement site branding in alignment with marketing objectives, that create a superior customer experience and drive incremental revenue, passengers and profit, while adhering to coding and architecture.
• Present recommendations and sell ideas directly to brand leaders, based on expertise in user experience, industry understanding and creative layout.
• Participate in all aspects of brand marketing process -- through brand meetings, regular communication with marketing leaders, and learning all aspects of brand, including business needs, target demographics, marketing.
• Design and execute digital and printed communications in alignment with marketing objectives while maintaining VAX VacationAccess brand guidelines.
• Make recommendations around enforcing governance, guidelines and best practices for the application of the VAX VacationAccess brand guidelines.

Greater Milwaukee Area

Design brand systems for digital, print and tradeshow environmental graphics. Research, present and design best solutions based on marketing and sales goals. Partner with creative team to execute multichannel marketing campaigns and sales enablement tools. Lead design team to ensure brand consistency across projects and platforms. Support social media.

Greater Milwaukee Area

• Dynamic creative and technical expertise to complete projects from concept to delivery. Four-color production experience with keen eye for detail. Self-motivated, able to handle multiple projects with competing.
• Coordinates and executes the production of projects, maintaining the consistency of both brand and experience.
• Develops designs through self-directed and collaborative processes.
• Designs and lays-out materials on Mac based computer system.
• Organizes source files within the established structure.
• Communication with outside vendors from quoting to production through delivery — includes quality control from press checks to final sign-off of delivered project.

Greater Milwaukee Area

Creative lead in marketing department. Collaborate with Creative Director and Studio Leaders to develop brand strategy for a variety of external clients. Provide strategic graphic design solutions, from logo development to wayfinding graphics. Manage digital and traditional brand identity material. Collaborate with marketing team on a variety of.

Responsible for executing ¡Aqui! Milwaukee Magazine design. Updated website with current publication and digital content. Planned and executed photoshoots. Conducted a limited amount of interviews. Served as an ambassador for company in community and at events. Assisted with graphic design for specialty media brands including Milwaukee Fine & Home Living.