Nicolette Lara Email & Phone Number

Milwaukee, Wisconsin, United States

Provide thoughtful design solutions to serve the graphic design needs of the Milwaukee Recreation department. Primary responsibilities include the coordination and production of graphic design for a variety of platforms including print, digital media and environmental. Communicate, support, and enforce Milwaukee Recreation’s brand identity by maintaining visual consistency across all marketing collateral developed by the marketing team, department staff, and external partners. Self-motivated and team-oriented with exceptional graphic design, planning, organization, collaboration, and budgeting skills.

Greater Milwaukee Area

Responsible for creating concepts, artwork and layouts for web platform as well as branding and project specific needs. Design logos, digital advertisements, webpages, user interfaces, emails and print collateral.Additional responsibilities include: • Design and implement site branding in alignment with marketing objectives, that create a superior customer experience and drive incremental revenue, passengers and profit, while adhering to coding and architecture standards.• Present recommendations and sell ideas directly to brand leaders, based on expertise in user experience, industry understanding and creative layout.• Participate in all aspects of brand marketing process -- through brand meetings, regular communication with marketing leaders, and learning all aspects of brand, including business needs, target demographics, marketing focus, brand identity and quarterly/yearly/future goals – to ensure successful implementation of all web marketing.• Design and execute digital and printed communications in alignment with marketing objectives while maintaining VAX VacationAccess brand guidelines.• Make recommendations around enforcing governance, guidelines and best practices for the application of the VAX VacationAccess brand guidelines.• Develop designs and illustrations for digital and printed collateral materials such as: sales flyers, tradeshow graphics, email templates, website pages, campaign pages, tradeshow presentations and social media communications.• Cultivate designs for web pages and collateral materials for future website functionality.• Provide leadership and guidance to train, motivate and lead team members.

Greater Milwaukee Area

Design brand systems for digital, print and tradeshow environmental graphics. Research, present and design best solutions based on marketing and sales goals. Partner with creative team to execute multichannel marketing campaigns and sales enablement tools. Lead design team to ensure brand consistency across projects and platforms. Support social media efforts, design social memes, PPC and Google display ads. Provide graphic support for website and podcast initiatives. Oversee print partner network. Take work from concept to final execution within deadline and budget. Guide visual brand representation through sketches and storyboards to communicate ideas. Pitch final product and ideas to clients/team members.Proficient use of InDesign, Illustrator, Photoshop and other visual design tools. Apply strategic design principles to marketing pieces to communicate vision.Proven strong team player with emphasis on relationship building. Manage and delegate responsibilities to design team and provide feedback and art direction. Unwavering passion to stay on top of design and marketing trends and maintain best practices.

Greater Milwaukee Area

Dynamic creative and technical expertise to complete projects from concept to delivery. Four-color production experience with keen eye for detail. Self-motivated, able to handle multiple projects with competing priorities. Solid communication and organizational skills essential. Expert conceptual development and layout skills, typography and color theory. Ability to work on various projects simultaneously while keeping on schedule and on budget.Major Duties of Position: • Coordinates and executes the production of projects, maintaining the consistency of both brand and experience.• Develops designs through self-directed and collaborative processes.• Designs and lays-out materials on Mac based computer system.• Organizes source files within the established structure.• Communication with outside vendors from quoting to production through delivery — includes quality control from press checks to final sign-off of delivered project.

Greater Milwaukee Area

Creative lead in marketing department. Collaborate with Creative Director and Studio Leaders to develop brand strategy for a variety of external clients. Provide strategic graphic design solutions, from logo development to wayfinding graphics. Manage digital and traditional brand identity material. Collaborate with marketing team on a variety of multichannel projects, including brand video. Manage internal communication eboard. Provide graphics for social channels. Manage company website including interior design portfolio and product page. Update Account Executive Sales app with current marketing material and sales tools. Design graphics for company tradeshow booth. Coordinate photoshoots. Support internal Art Department and prepare large-format environmental graphics for print production.

Responsible for executing ¡Aqui! Milwaukee Magazine design. Updated website with current publication and digital content. Planned and executed photoshoots. Conducted a limited amount of interviews. Served as an ambassador for company in community and at events. Assisted with graphic design for specialty media brands including Milwaukee Fine & Home Living and MetroParent Magazine. Responsible for collaboration with Art Directors to create branded publication design and promotional marketing pieces. Practiced an understanding of professional design techniques, mechanics and practices.