The first and only of it's kind, emerging as the clear leader in metabolic health, measuring and managing the metabolic system with your personal biomarkers.Brand identity, vision & positioningBrand architectureBrand messaging & hierarchyVisual identity and systemsBrand platformsSales presentationsPitch decksEvent ideation & creationBrand asset creation

Marketing Consultant and Fractional Chief Marketing Officer responsible for developing and implementing comprehensive marketing strategies to drive brand awareness. Contributing to increase market value and revenue growth, while aligning marketing initiatives with business objectives and ensure a cohesive marketing approach across all channels.Develop and implement marketing strategies to drive customer acquisition, retention, and revenue growth. Lead the development and execution of integrated marketing campaigns across various channels. Collaborate with internal teams to create compelling marketing materials, messaging, and content that resonate with target audiences. Analyze market trends, customer insights, and marketing performance data to optimize campaigns and drive results. Manage external agencies and vendors to support marketing initiatives and ensure high-quality deliverables. Provide strategic guidance and recommendations on marketing opportunities, challenges, and best practices. Stay informed about industry trends, competitive landscape, and emerging technologies to drive innovation and continuous improvement in marketing strategies.

Drive integrated international digital strategies with lean team of 10 + vendors throughout the sales & marketing funnel. Manage 20+ languages/brands across both DISH & Sling International, with multi-million dollar budgets. Built in-house team of platform experts to hit aggressive growth goals. Developed new multicultural segments in cooperation with industry leaders, such as Roku, Amazon & Samsung. Developed vision of an international cricket "season" in the U.S. (#1 fastest growing sport in the U.S.) in cooperation with global partners, such as Willow & ESPN. Pioneered FIFA World Cup 2018 in the U.S. in multiple languages for OTT.

Orchestrate over 20 languages/brands with multi-million dollar budgets, working with global partners to deliver omni-channel marketing.

Beauty is meant to be expressed and shared. It's really what the world needs more of, now more than ever. There is no better way for artisans, crafters and farmers to share their love and joy, right now, than social media. We believe you do what you do best and let us do what we do best, social media training, and together we can make your story, product and services come to life. Your digital community wants to follow you and know more about you - we'll get that story out into the digital world, together. Let's make your social media rock!

Lead global digital marketing efforts across 12 countries and 21 cities; driving global strategic & tactical efforts to accelerate global business growth across B2B (student), B2C (university), B2P (parent) marketing channels. -Define and articulate overall branding and marketing strategies to drive growth and profitability by increasing sales and overseeing the strategy for acquiring new students and increasing retention for current students that is consistent with business growth and enhances brand equity and awareness-Streamlined marketing request process, reducing backlog by more than 50%.-Reduce CPL by more than 50% while increasing lead generation goals +20% YOY-Developed cross-departmental mentorship program that increased skill sets, communication & understanding; slowed high-turnover positions, & developed a bench of talent.-Plan, organize, staff, train, budget, and manage all marketing functions to drive digital traffic, leads and revenue to achieve company objectives of growth, profitability, and visibility-Demonstrate expertise in strategy, management and analytics, SEO/SEM/PPC, automation, including lead nurturing, social media/community building, email marketing, story telling, digital advertising, cross-device advertising, & content marketing-Manage and empower a strategic, smart, nimble team of experts, in their own right, to exceed organizational goals and be the industry leader in all areas-Developed measuring model to optimize all digital channels to manage CPL and ROI

Design and implement change management program: leadership alignment, business readiness facilitation, job and organizational redesign, process redesign, communications, and training to improve and enhance the processes and projects as well as organizational culture. Provide advisory services on both tactical and strategic aspects of cultural and process transformations.-Project Manage team of seven across three different nationalities-Workshop design and training for stakeholder alignment-Ongoing weekly alignment check-ins

Thunderbird Emerging Markets Lab (TEM Lab) is a unique opportunity for qualified students to consult with organizations in an emerging marketing. The companies, or governments, vary from large, public corporation to small, privately held or non-profit.Developed and implemented marketing campaigns including print materials and digital to encourage and expose students to emerging marketing consulting opportunities.-Increased interest through competition of numbered positions.-Increased Labs/projects brought to the school through students, themselves.-Established digital media guidelines for participants.Created signature event that has grown from 20- more than 100 people in less than 3 terms; encourage networking and continuous learning of developing regions around the world from alumni TEM Lab teams, next term teams, the families who support them, as well as professors and staff.

Built model to measure and evaluate impact of entrepreneurial skills in society, deemed an Impact Model.Researched countries in transition, educational and entrepreneurial programs, ROI models, logic models, evaluation models, as well as the latest M&E trends. And while one would think this would continue on forever, there isn't that much data once you start to cross-reference these topics. We felt we needed to create a more useful tool than just a logic model - one that was more dynamic and encompassing. We were able to wrap in, not only resources and outcomes, but also specific measurements against the KPIs we identified.-Framework Development (Impact/Logic Model)-Cultural Research and Analysis-Project Managed cross-cultural team of four from three different countries (US, Brazil & Argentina) in cooperation with executives, board of directors, and additional stakeholders in Washington D.C. and on-the-ground in Cuba.

Developed an employee and supplier program to teach proper harvesting techniques and basic business skills to increase the quality of tea ultimately, fetching a higher bid price. -Cross-cultural communication across various stakeholder units including Executive Team, Board of Directors, Executive Team of Tea Board of Kenya-Developed Marketing matrix to analyze international market feasibility-Operations project lead of team of five representing three different nationalities (US, China, India)-Designed dynamic Capacity Analysis of entire plantation to demonstrate and teach quality measures-Designed new logo for domestic tea production-Alignment presentation to board and middle management of developed strategies

The owner of Alfajores Andinos, Lima, Peru worked with Goldman Sachs 10,000 Small Businesses Program to kick-start her bakery. Her specialty was making cookies from scratch with her special ingredient of quinoa. We were able to narrow down a target market segment and developed a marketing strategy for both B2B and B2C clientele. Coached client while in the beginning stages of talks with one of the largest grocers in Peru.-Project management-Developed social media engagement strategy-Guerrilla marketing

A start-up Professional Organizing & Consulting business specializing in transitioning seniors, specifically in the area of handicapped accessibility as well as in living arrangement transitions, and services requested throughout and after end-of-life. Access to all resources and services throughout the latter part of life and through until and after the celebration of one's life.-Orchestrated strategic pivot from product distribution to a consulting service-Created marketing strategy including a social media platform, weekly blog and newsletter

My initial role at ETC was in manufacturing engineering where I lead the change over from their current ERP system of MK over to SAP. In addition, I researched and implemented the transition from lead to lead-free parts to comply with RoHS & LEED in Europe and California (at the time). The skills I learned with SAP progressed me into my next role in Project Management US West Coast, Caribbean, Latin America and Japan. I also took on several projects including revamping the product return process, as well as the document retrieval system and managing the noncollectable accounts.-Process Redesign of product return procedure-Developed ISO documentation-ERP Implementation-Lead cross-functional teams-Negotiation of outstanding receivables

In charge of a Branch while my Branch Manager went on maternity leave. Coordinated vehicles between three locations every day, while growing the branches corporate segment by 20%. On-boarded and trained my employees who were all subsequently promoted to branches of their own.-Talent development-Sales and marketing-Highest Customer Service rating in the state-Accounting & Debt Collection

Taught conversational English to students of all ages, the youngest, 4 and oldest at 90 years young. Evaluated progress with weekly quizzes and quarterly tests to determine group and individual student needs. Designed idiom class to increasing sales by 2%.

Designed promotional material to market benefits to new businesses improving membership by 20%.-Re-branded organization-Designed marketing collateral-Developed marketing standards