A VBP leadership role with a focus on the growth of the business and our people. Building careers and opportunities through human centred people and client experiences. Accountability for core support teams including finance, compliance, people operations, data science, marketing, facilities, procurement and business analysis.

As General Manager the role is responsible for overseeing daily business activities, improving overall business functions including finance and strategies as well as communicating business goals.

Customer centred design and outcomes that build businesses through change and ambiguity.

Boracay on the Beach is a spacious 1 bedroom apartment right on the beach front.It features an impressive 55sqm private balcony with picture-postcard view of the turquoise sea, powder-white sand and swaying palm trees.Enjoy front row seats to the dazzling Boracay sunset with a cold drink in hand. Beautifully furnished with handpicked local items, Boracay on the Beach is airy and light making it the perfect place to relax and unwind. You will find us at the quiet end of Station 3 where the charm of Boracay still lives on.

The Brainmates Product Management framework and methodology combines the best product development approaches, including Lean StartUp, Agile and Customer-Centered Design.Brainmates contribute fresh ideas and tested processes and deliver significant outcomes for businesses and their customers.Everyday, Brainmates helps clients build products customers love through Product Management Training, Consulting Services, Events and Career Development programs.

At Beem It, we believe life is too good to be interrupted by money. That’s why we’re on a mission to create better money moments for everyone. Our free app allows Australians to pay, be paid or split the bill with their friends and family, no matter who they bank with. Beem It payments are instant, fee-free, easy and have bank-grade security and control.

• Key leadership role in the Digital Network Executive• Accountable for the digital division, strategic and operationally from August 2016• Establish ABC Digital Network with remit to leverage digital transformation agenda across the ABC• Construct digital product strategy, including underlying operational model and KPIs• Secure Board, MD and ABC Executive approval and ongoing support• Own and deliver against KPIs for all ABC Network products• Own delivery of all digital product, service and channel activities across the ABC• Build best practice delivery models, leveraging agile squads and human centered design principles• Built a singular ABC product lifecycle management model, including Digital Planning and decision making• Establish core KPIs to manage cost and value for all ABC digital products and distribution channels• Manage people, compliance, recruitment, P&L for the division with over 200 FTEs (from Aug 2016)

• Built portfolio management program for News Corp (all business) deployed across News Corp Australia• Commercial accountability to sales, subscription and transactional KPIs • Created product lifecycle management training program (for product and non-product staff)• Deliver subscription audiences 4% over target, with revenues tracking ahead of budget• Manage within digital capex (at $30m), and opex budgets• Reverse mentor to CEO (in 2013, Kim Williams) on digital developments and opportunities• Design, build and manage all digital activities (sales and subscription), across all channels (video, mobile, desktop and social) for metro mastheads and The Australian• Deliver sales targets, leveraging platform and integrated services• Own network and Search / SEO compliance and optimisation• Leadership and strategic direction of the product and operations team (20 FTEs)• Drive sales product development program (native, integrated, bespoke, programmatic, data driven)• Deliver new digital subscription business (delivering 215k new users within 18 mths)• Established engagement and audience attention metrics, driven by robust user design and testing• Manage product engagement to support leading clients including CBA, Telstra, Samsung, Harvey Norman, Myer, etc• Work with Ad Ops, Ad Tech to deliver innovative new ad solutions, IAB standards and exploit opportunities • Own the operations team to support and develop all new products and services (for example MoneySaverHQ switch program)• Commercial and due diligence of data commercialisation strategies• Reconstructed the product team to allow greater agility and performance without additional costs via scaled agile model• Created new analytics model to aid strategic decisions and priorities across the business• Strengthened the leadership team, addressing revenue, integration, disruption and other challenges

• Doubled m-site revenue YOY across FY11 and FY12• Accountable for core brands, including; The Australian, News.com.au, Daily Telegraph, Courier Mail, Advertiser, Herald Sun, and Perth Now• mX app nominated for three INMA awards; Best New App, Best Idea to Grow Digital Audience & Engagement and Best Idea to Grow Advertising Sales (INt’l New Media Awards)• Drove user experience and product research based product development model • Completed first consumer quant and qual research program for mobile sites within News Corp AU• Managed product, user experience, design, program and technology teams to deliver all mobile, device and app products. Addressing multiple operating systems, devices and channels • Combined team of 12 FTEs• Built first news app in Australia (on emulators before iPad released)• Created first paywall for Australia news site (The Aust and Herald Sun) mobile and app channels• Manage multiple vendors and platform relationships within and outside News Corp• Established unified development model leveraging agile and lean principles to reduce overheads and accelerate delivery• Own all vendor relationships

• Ideation, product development and lifecycle management across 11 consumer sites, 6 trade sites, 4 verticals – delivering product vision, innovation, and commercial results• Deliver trade classified revenues (digital) with marketing, sales and technology teams• Core member of Classifieds Leadership Team • Built new mobile / smartphone apps for Domain, Drive and MyCareer – growing reach and engagement metrics. Star product was Domain app – establishing a new paradigm in real estate market• Built augment property app for ANZ• Integration of classified offering leveraging across traditional print channels, metro, regional and community businesses• Built product management matrix, with related team training and performance tools• Created new innovation model built on core metrics (data and driver trees) and product lifecycle management disciplines• Led 19 seat product team (plus SEO, User Experience, Design and program group)• Built stakeholder engagement model with sales (agency, trade and direct), also with marketing (trade and consumer) and technology• Built Trust & Safety program for broader Fairfax Media to address privacy, data and related consumer concerns

• Turnaround plan tabled and approved in 4 weeks, executed in series of 90 day plans• Established new sales reporting program • Led team of 38 FTEs and 10 PTEs• Sales operation to support core classified business and trade revenue of $100m• Managed integration with Rural Press classified operations, and APN partnership• Member of the Classifieds Leadership Team• Upgraded core systems (SalesForce, booking, production and site management)• Redefined core sales reporting metrics to drive net (not gross) outcomes

• Fastest growing digital division in FY07 (15% of total digital revenue and 20% of EBITDA)• Revenue growth of 26% YOY, EBITDA growth of 44% (improved ARPU and reduced acquisition costs)• Led customer service team of 5 staff, restructured to address performance issues• Hired and led product team of 4 staff• As GM ran team of marketing, product, technology and sales (total FTE 28)• Media sales grown from $400k to $1.9m in FY08• Delivered lift of mobile revenue of 60%• Improved user registration conversion by 110% (via metric and customer centric product development)• Established new business operating models to implement product lifecycle management principles• Built product and customer research program to address new entrant and disruptors• Provided M&A team with product and commercial due diligence support• One of the most successful Australian built and developed social networks

• Product responsibility (mastheads) with advertising revenue of $23m• Built video on home page, UGC solution, SEO baseline standards• Created editorial / sales alignment models• Owned archive product NewsStore with revenue of $1m• Authored youth and baby boomer segment strategies• Built WA and QLD digital extension business cases

In 1999 ERG was focused on the successful tendering for the Sydney Integrated Ticketing RFP from the State Government. At the time the business had yet to roll out its operating system beyond Hong Kong which had been successfully delivered in 1998.

Woodslane is a publisher and distributor of computer and business books. I was accountable for product selection, marketing, stock and inventory management, key account liaison, publisher and author management, reporting and forecasting, and revenue delivery. Microsoft Press, O'Reilly Books and the For Dummies lists were my responsibility.