Nathan Scott Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Responsibilities:• Managed all aspects of customer relationship including onboarding, relationship development and subscription license negotiations for a diverse portfolio of 10 accounts, ranging from emerging advertisers to Fortune 500 companies, with an average ARR of $1.8MM• Provided continued education for clients and a team of 4 new hires on best practices for iSpot technical integrations based on firsthand experience and cross-screen advertising expertise as well as oversaw workflow of junior employees for operational client needsAccomplishments:• Grew a leading Auto brand account by providing actionable insights to optimize media and compare performance with competitors, resulting in account growth from $195,000 to $440,000 ARR, and addition of a sub-brand at $125,000 ARR for a total growth rate of +189%• Optimized Upfront media buy in tandem with two media agencies for a leading Auto brand by developing an analysis to inform how the client should exercise quarterly cancellation options for their cross-screen advertising and identified $2.2MM in wasted ad spend in one quarter, resulting in the iSpot Marketing team utilizing the analysis for a case study• Revitalized relationship with a long-term iSpot client by leveraging TV media and technical expertise to achieve a trusted advisor status with the client and their agency, growing the account by +33% from $458,072 to $608,072 ARR• Developed and presented a Quarterly Business Review for the President of Marketing & Sales at a leading Golf brand, creating a new revenue product with incremental pricing of $25,000 per report, and saving the account from churning• Resolved API concerns with a top Software brand that accounted for over 90% of all API requests across both internal and external accounts, resulting in client renewal and upsell, growing from $392,986 in FY23 to $449,776 in FY24

Chicago, Illinois, United States

Responsibilities: • Collaborated with Enterprise Account Directors across 14 accounts with a combined book of business at $4.4MM ARR by generating reporting and insights through extracting data from the iSpot dashboard, and presenting findings to key client stakeholders, averaging 20 separate reporting outputs per month• Led technical integrations by coordinating with the Product team for three main integration types (pixels, API feeds, and S3 buckets) for all clients, including two large parent companies within the CPG and Pharma industries with five sub-brands each• Managed delivery of custom reporting projects across seven clients with varying measurement needs, ranging from customized cross-brand tentpole analyses for a key sponsor of the 2020 Summer Olympics to local reporting for regional Retail brandsAccomplishments:• Coordinated with Product team to develop a new API endpoint for a leading Martech agency, enabling easier mapping of iSpot data to internal client IDs, resulting in the agency tapping iSpot as preferred CTV ad measurement provider

Chicago, Illinois, United States

Responsibilities:• Supported the SVP Syndicated Sales by tracking licensing deals and program ratings, and conducting impact studies through media research to determine the value of potential content licensing opportunities• Developed sales material based on reports and data provided by Sony Research and Marketing teams to create impactful stories, enhancing central region sales team presentationsAccomplishments:• Drafted syndicated content license agreements for broadcast stations across 75 markets and 11 broadcast groups, ensuring accurate License Fees for key programming like The Dr. Oz Show, The Goldbergs, and Seinfeld, accounting for $8.01MM in annual license fees• Contributed to the launch of The Mel Robbins Show by accurately tracking projected program clearance time slots across 116 markets and developing a promotional battle book in partnership with Nexstar Media Group which was sent to 57 broadcast stations and General Managers as well as the President and CEO of Nexstar

Chicago, Illinois, United States

Responsibilities:• Oversaw all Central region accounts for linear TV ad sales involving national broadcast syndication, cable networks, and diginets by facilitating pre- and post-sale functions for a portfolio of 18+ advertisers, managing a total revenue of $42.48MM from FY17-FY20• Built deal proposals and media plans based on available inventory, client recommendations, and campaign specifications, averaging 12 per Upfront and 8 per Scatter• Managed campaign pacing by reviewing all on-air schedules weekly to determine deals at risk of under-delivery and proactively advocating for makegoods on behalf of clientsAccomplishments:• Owned all aspects of client ad sales responsibilities during the 2018-19 and 2019-20 TV seasons due to a reorg at Sony, growing total ad sales revenue for the Chicago office by +30% from $11.84MM to $15.39MM, with significant gains in the Scatter Market (+312%)• Provided additional support to Direct Response Sales team by entering orders for 56 different D2C brands and DR agencies during the Q4 accelerated traffic schedule while balancing Ad Sales and Distribution responsibilities, contributing an additional $3.65MM in revenue in Q4'18 and $3.82MM in Q4'19

Chicago, Illinois, United States

Responsibilities:• Ensured success of digital activations for on-air integrations of The Dr. Oz Show for an average of 12 campaigns per month with an average monthly revenue of $435,000• Executed all aspects of client campaigns from the RFP to post-buy analysis, including collecting necessary assets for display, pre-roll, sponsored newsletter, and social media executions, and handling campaign management and ad operation responsibilities• Assisted traffic and billing efforts to ensure all parties were reflected fairly and properly utilizing clients’ third-party partners and internal measurementsAccomplishments:• Managed $2.9MM worth of digital revenue during Q1-Q2’18 while the Digital Ad Sales Rep was on maternity leave, owning all aspects of client relationships and negotiating pricing for RFPs based on historical CPMs and anticipated site impression volume