✪ Managed performance, retention, brand, website, and data science teams.✪ Led revamp of the company’s brand and website.✪ Oversaw 40% year-over-year lead growth in a stagnant market.

bttn is the largest online distributor for medical supplies in the world. The company has raised $27m from Tiger Global and others. I led the marketing, product management, data science, and engineering teams.

Supernice is my growth consulting practice, where I have helped several dozen venture-backed technology companies grow through acquisition, engagement, and referral. At any given time, I work with 3-7 companies, supporting them in a couple of ways:✪ Audit existing product, marketing, brand, messaging, and ad accounts.✪ Build growth models, develop growth strategies, report on marketing efficiency, and advise on fixing marketing attribution.✪ Serve as an interim VP of Marketing/Growth while they search for a full time leader.✪ Team development, through introductions to talent and support for hiring✪ Provide weekly 1:1 coaching to growth managers.

Helped launch the first SEC-registered cryptocurrency robo-advisor, which was sold to Betterment in early 2022.✪ Built a waitlist of 40,000 users before putting the product in market.✪ Tested dozens of marketing channels and scaled up the most effective ones.✪ Led all aspects of marketing including brand, performance, content, and lifecycle marketing.

✪ Led all aspects of marketing, including brand, customer lifecycle marketing, growth, and product marketing.✪ Launched campaigns across many marketing channels, demonstrated their effectiveness, and built systems to make growth repeatable.✪ Built out the company's data warehouse and reporting suite across teams.

Part of a team that grew a scrappy startup to the largest financial technology institution in Canada. Over my time there, we grew from 1k clients --> 1 million, $10m under management --> $5b, 10 employees --> 350, and saved our clients tens of millions in fees.In this particular role, I focused a lot more on product growth, in addition to my marketing responsibilities detailed below. I was named a "Chief Marketing Technology Officer of the Year" by AdWeek. I have no idea what that title means, but I accepted the award anyway.

✪ Hired and led the company's growth marketing team✪ Developed the marketing strategy, setup many new marketing channels, hired channel specialists, allocated the marketing budget, and made our growth efforts repeatable.✪ Drove measurement efforts for Wealthsimple’s marketing initiatives. Led a team of marketing and product leaders tasked with improving the company’s unit economics. We drove an order of magnitude improvement to marketing efficiency (measured by the LTV : CAC ratio & payback period).

✪ Joined Wealthsimple when it was a 10 person team primarily relying on events for new client acquisition. My mandate was to scale the business' marketing efforts.✪ Developed and managed the company's major marketing channels, including digital acquisition, SEO, offline media, partnerships and more.✪ Created our marketing reporting infrastructure, including our lifetime value and customer acquisition cost models.✪ Built Portfolio Review, a Ruby on Rails web application, as a side project. It is used to evaluate prospective clients' existing investments, and has gone on to generate more than $200 million in assets for Wealthsimple.

Over saw the offline media channel marketing strategy, AB testing, and marketing analytics. Grew the company's brand business 44% in the first year of channel ownership. Built APFM's offline pay-per-lead program from scratch to one of the largest in the country in less than a year.Managed marketing campaigns and other large scale initiatives from conception to completion. Guided the company thorough an in-depth RFP process, managed media agencies, negotiated contracts, created media plans, optimized marketing budgets, and continuously tested new marketing campaigns.Deep focus on analytics. Areas of concentration included offline-to-online marketing attribution, demand projection, customer segmentation and data mining for public relations opportunities.

✪ Led a team building world class reporting infrastructure.✪ Responsible for data integrity across our sales teams, call centers, and marketing channels.✪ Oversaw the structure, direction, and stability of the company's data warehouse.

✪ Created operational metrics, set targets, and built automated business intelligence apps for marketing, call center, and sales teams.✪ Built financial models. Set cash flow, revenue targets, and hiring goals.

Ignition Partners is one of Seattle's largest Venture Capital firms.✪ Conducted due diligence on pending deals by evaluating technologies, executive teams, and business models.✪ Built financial models to value the firm’s existing investments.✪ Researched technology categories to help shape the company’s business development strategy.✪ Final project dove into mobile payments and recommended investment in Dwolla. Set up meeting with Dwolla CEO and Ignition's Managing Partners. Dwolla has gone on to raise $50m+ from some of the most prestigious venture capital firms in the country.

✪ Researched the financial information, growth prospects, management team, and risk factors associated with publicly traded companies.✪ Analyzed web traffic to improve the user interface.✪ Wrote articles on value investing.

Managed a camp unit comprised of 15 staff members and 60 campers.I didn't have management experience. I was headed to business school. So I went to camp.

In my first job out of college, I analyzed businesses and gave them loans. Working at a commercial bank through the worst recession of my lifetime was tough, but it taught me a lot really fast. My bosses gave me an uncomfortable amount of responsibility, and I got to work with some talented entrepreneurs.