Nick White Email & Phone Number

Seattle, WA, US

Toronto, Ontario, CA

Toronto, ON, CA

✪ Managed performance, retention, brand, website, and data science teams.✪ Led revamp of the company’s brand and website.✪ Oversaw 40% year-over-year lead growth in a stagnant market.

Seattle, Washington, US

bttn is the largest online distributor for medical supplies in the world. The company has raised $27m from Tiger Global and others. I led the marketing, product management, data science, and engineering teams.

Supernice is my growth consulting practice, where I have helped several dozen venture-backed technology companies grow through acquisition, engagement, and referral. At any given time, I work with 3-7 companies, supporting them in a couple of ways:✪ Audit existing product, marketing, brand, messaging, and ad accounts.✪ Build growth models, develop growth.

New York, NY, US

Helped launch the first SEC-registered cryptocurrency robo-advisor, which was sold to Betterment in early 2022.✪ Built a waitlist of 40,000 users before putting the product in market.✪ Tested dozens of marketing channels and scaled up the most effective ones.✪ Led all aspects of marketing including brand, performance, content, and lifecycle marketing.

Austin, Texas, US

✪ Led all aspects of marketing, including brand, customer lifecycle marketing, growth, and product marketing.✪ Launched campaigns across many marketing channels, demonstrated their effectiveness, and built systems to make growth repeatable.✪ Built out the company's data warehouse and reporting suite across teams.

Toronto, Ontario, CA

Part of a team that grew a scrappy startup to the largest financial technology institution in Canada. Over my time there, we grew from 1k clients --> 1 million, $10m under management --> $5b, 10 employees --> 350, and saved our clients tens of millions in fees.In this particular role, I focused a lot more on product growth, in addition to my marketing.

Toronto, Ontario, CA

✪ Hired and led the company's growth marketing team✪ Developed the marketing strategy, setup many new marketing channels, hired channel specialists, allocated the marketing budget, and made our growth efforts repeatable.✪ Drove measurement efforts for Wealthsimple’s marketing initiatives. Led a team of marketing and product leaders tasked with improving.

Toronto, Ontario, CA

✪ Joined Wealthsimple when it was a 10 person team primarily relying on events for new client acquisition. My mandate was to scale the business' marketing efforts.✪ Developed and managed the company's major marketing channels, including digital acquisition, SEO, offline media, partnerships and more.✪ Created our marketing reporting infrastructure.

New York, NY, US

Over saw the offline media channel marketing strategy, AB testing, and marketing analytics. Grew the company's brand business 44% in the first year of channel ownership. Built APFM's offline pay-per-lead program from scratch to one of the largest in the country in less than a year.Managed marketing campaigns and other large scale initiatives from.

New York, NY, US

✪ Led a team building world class reporting infrastructure.✪ Responsible for data integrity across our sales teams, call centers, and marketing channels.✪ Oversaw the structure, direction, and stability of the company's data warehouse.

New York, NY, US

✪ Created operational metrics, set targets, and built automated business intelligence apps for marketing, call center, and sales teams.✪ Built financial models. Set cash flow, revenue targets, and hiring goals.

Bellevue, WA, US

Ignition Partners is one of Seattle's largest Venture Capital firms.✪ Conducted due diligence on pending deals by evaluating technologies, executive teams, and business models.✪ Built financial models to value the firm’s existing investments.✪ Researched technology categories to help shape the company’s business development strategy.✪ Final project dove.

✪ Researched the financial information, growth prospects, management team, and risk factors associated with publicly traded companies.✪ Analyzed web traffic to improve the user interface.✪ Wrote articles on value investing.

Estes Park, Colorado, US

Managed a camp unit comprised of 15 staff members and 60 campers.I didn't have management experience. I was headed to business school. So I went to camp.

Eugene, Oregon, US

In my first job out of college, I analyzed businesses and gave them loans. Working at a commercial bank through the worst recession of my lifetime was tough, but it taught me a lot really fast. My bosses gave me an uncomfortable amount of responsibility, and I got to work with some talented entrepreneurs.

Master Of Business Administration (Mba), Marketing And Finance

Mba, International Business

B.A., International Political Economy And History

Education record