Newton Nagumo

Newton Nagumo Email and Phone Number

CMO | CSO | President at Grupo de Planejamento (GP) @ Verde Agritech
Newton Nagumo's Location
São Paulo, São Paulo, Brazil, Brazil
Newton Nagumo's Contact Details

Newton Nagumo work email

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About Newton Nagumo

It’s hard to say that we know ourselves, but if there is one thing that I’m sure about myself is that I am a strategic planner. If anything, that is the role in which I am able to accommodate my willingness to build brands, develop business, be creative and meet talented and interesting people along the way.Brazilian-born with a Japanese background and an English name. Living in a big town, but a small-town guy at heart. My career includes some unusual jobs, such as photojournalist, rafting instructor, music teacher and sporting events promoter. It might have been the need to adapt myself quickly, deal with different audiences and learn by doing that helped me develop my career.Currently serving as CMO at Verde Agritech, I have more than 29 years of solid work experience in Communications & Marketing. An ad person by training, I hold two graduate degrees in Marketing and Service Management, as well as specializations in Controllership and Strategic Business Management.I have pursued a career in Marketing, Sports Marketing, Strategic and Corporate Planning for global companies, consulting firms, startups and ad agencies such as Alexandria, Asia/Africa, Heads, Dentsu, JWT, W/Brasil, Lowe, Loducca, TRW, Traffic and HBO.Throughout my advertising career, I have developed skills in Brand, Social and Digital Strategies, CRM, Channel Planning, Analytics, UX and Lead Management by developing integrated communication strategies and building successful cases for clients such as Amil, Boticário, Banco Original, 51, GWM, Ford, Renault, Toyota, HSBC, J&J, Positivo, Nestlé, Unilever and Mondelez, among others.I'm President of the Brazilian Account Planning Group (Grupo de Planejamento) and a teacher for the Planning Academy, organized by Sandbox. I have contributed articles to Brazil’s the main trade publications and presented talks, workshops and won the 2023 Planning and Strategy Professional of the Year Award by APP Brasil.

Newton Nagumo's Current Company Details
Verde Agritech

Verde Agritech

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CMO | CSO | President at Grupo de Planejamento (GP)
Newton Nagumo Work Experience Details
  • Verde Agritech
    Cmo
    Verde Agritech Aug 2023 - Present
    Belo Horizonte, Mg, Br
    Verde Agritech is a pioneering company dedicated to addressing some of the world’s most critical challenges, including climate change, geopolitical security, longevity inequality, and food security. Its four-pillar approach positions Verde Agritech as a leader in sustainable solutions with a significant global impact.
  • Grupo De Planejamento (Gp)
    President
    Grupo De Planejamento (Gp) Mar 2023 - Present
    The GP is the Brazilian edition of the Account Planning Group. A community of planners and strategists in marketing and communications, based in São Paulo but with national reach
  • Sandbox Escola De Estratégia
    Teacher Of The Planning Academy Program In The Discipline Of Strategy, Branding And Marketing
    Sandbox Escola De Estratégia Sep 2016 - Present
    São Paulo, São Paulo , Br
  • Sandbox Escola De Estratégia
    Coordinator Of Planning Academy Program Cycle 2 & 3
    Sandbox Escola De Estratégia Mar 2017 - Jun 2020
    São Paulo, São Paulo , Br
    Program developed in partnership with Grupo de Planejamento (APG Brazil), focused on tools, skills, theory and practise of strategical thinking and related subjects. For managers and directors.
  • Sandbox Escola De Estratégia
    Content And Data Specialist
    Sandbox Escola De Estratégia Jun 2018 - Jan 2019
    São Paulo, São Paulo , Br
    Responsible for content production for all digital platforms, digital lead generation and data analysis
  • Asia // The Experience Co.
    Chief Strategy Officer (Cso)
    Asia // The Experience Co. Oct 2022 - Apr 2023
    New advertising agency, launched with the proposal to combine communication, technology and consulting for a new era of brand experiences. Clients: GWM and Engie
  • Heads Propaganda
    Chief Strategy Officer (Cso)
    Heads Propaganda Sep 2018 - Nov 2022
    São Paulo, Sp, Br
    I managed the strategy department of all four offices, contributed to the transformation of the agency into a more creative and innovative ecosystem. Together with the agency team, we won new accounts of major national brands such as: Amil, 51, Energisa, Banco Original, Óticas Diniz, Alamo, Abradee and Unidas.Clients: 3M, 51, Amil, Alamo, Banco Original, Compaq, Delicata, Doriana, Óticas Diniz, Energisa, Grupo Boticário, Olívia, ONU Mulheres, Positivo, Rappi, Sebrae SP, Unidas and Vaio.
  • Rapp
    Strategy Director
    Rapp Aug 2018 - Oct 2018
    New York, Ny, Us
    [Freelancer] Helping in the daily jobs and management of the planning department
  • Santa Clara - Agência & Consultoria De Comunicação
    Strategy Director
    Santa Clara - Agência & Consultoria De Comunicação Jun 2018 - Sep 2018
    São Paulo, Sp, Br
    [Freelancer] Helping in the daily jobs and management of the planning department
  • Africa
    Strategy Director
    Africa Mar 2018 - Apr 2018
    São Paulo, Sp, Br
    [Freelancer] Helping in the daily jobs and management of the planning department
  • Alexandria Group | Branding & Innovation Consulting Group
    Director Of Strategy
    Alexandria Group | Branding & Innovation Consulting Group Jul 2017 - Mar 2018
    São Paulo, Sp, Br
    A strategy, branding & innovation consulting group passionately building the world's most iconic brands. I led the strategy department managing projects of positioning, innovation, branding, and brand architecture for clients such as Nestlé, Hypera and Libbs.
  • Dentsu Brasil
    Chief Strategy Officer - Vice President
    Dentsu Brasil Oct 2014 - Jul 2017
    São Paulo, Sp, Br
    I co-led the process of transforming the agency into a more innovative and relevant player in the Brazilian market, by evolving the corporate culture, updating the deliverables and combining science and creativity in the way brand and business are built. I was appointed by the Agency Scope research the second most prominent professional of the agency. Also, I was the only representative in Latin America of Team B – a think-tank unit of Dentsu Innovation Institute and a board member of the Dentsu Aegis Network’s Strategy Group.Clients: Toyota, Lexus, Banco Toyota, Unicharm, Canon, Ajinomoto, Nissin, Teacher's, FLC, Arteris, Sonda and Placar
  • Dentsu Brasil
    Vice President Of Strategy
    Dentsu Brasil Mar 2014 - Oct 2014
    São Paulo, Sp, Br
    Clients: Toyota, Lexus, Banco Toyota, Unicharm, Canon, Ajinomoto, Nissin, Teacher's, FLC, Arteris, Sonda and Placar
  • Jwt
    Group Strategy Director
    Jwt Aug 2011 - Feb 2014
    New York, Ny, Us
    Responsible for Ford’s integrated communication strategy in Brazil. Led a team of 23 people working on initiatives in digital, offline, social, CRM, retail, PR and analytics. Additionally, I was Latin America’s representative of Ford's global strategy and analytics council. Contributed actively to successful strategic planning efforts for global and local accounts such as HSBC, Nokia, Shell, Bayer, J&J, Kraft, Unilever, Ayrton Senna Institute and HBO.
  • Jwt
    Group Planning Director
    Jwt Oct 2009 - Aug 2011
    New York, Ny, Us
    Clients: HSBC, Nokia, Shell, Bayer, Johnson & Johnson, Kraft, Unilever, Microsoft, ALL, Positivo Informática, Instituto Ayrton Senna and HBO
  • W/Brasil Publicidade
    Head Of Strategy
    W/Brasil Publicidade Apr 2006 - Sep 2009
    Br
    In charge of introducing the culture and building the planning department at the most iconic and award-winning creative agency in Brazil owned by Washington Olivetto – known around the world as an influential figure in the advertising industry, with more than 50 Cannes Lions, and honored with a Clio Lifetime Achievement Award. I started helping the account department. Over time, I won the trust of the creative department as well as their teamwork collaboration.Clients: Grendene, Braskem, Credicard, Citi, Aracruz, Nestlé, Bombril, Garoto, Brasil Kirin, BIC, EMS, Globo.com, Piraquê and Zona Sul
  • Lowe And Partners Worldwide
    Group Strategy Director
    Lowe And Partners Worldwide May 2005 - Apr 2006
    London, Gb
    Team leader and responsible for digital and integrated communications strategies for brands such as Nestlé, Johnson & Johnson, CA, Metlife, IBTA and Unilever. I was part of the team that incorporated the concepts of CRM and direct marketing from Draft Worldwide (presently FCB) into Lowe’s day-to-day work. I also initiated the first digital deliverables in content and production outsourcing with a small and creative production house (later purchased by IPG).
  • Loducca
    Planning Manager
    Loducca Nov 2004 - May 2005
    São Paulo, Sp, Br
    One of the top agencies in the country for planning professionals. The agency where I was able deepen my knowledge and exercise my skills with a dream team of planners. My role was focused on providing fast, sharp and provocative insights and strategies for new business.
  • Lowe And Partners Worldwide
    Planning Manager
    Lowe And Partners Worldwide Dec 2002 - Oct 2004
    London, Gb
    In charge of the development of communications plans, definition of brand positioning and communications strategy for product launches. Coordination of the competitive market analysis, consumer behavior studies and campaign pre-testing in partnership with research institutes. Main clients: Renault, Nestlé, Unilever, Metlife and Johnson & Johnson.
  • Traffic Sports
    Marketing Manager
    Traffic Sports Dec 2000 - Sep 2002
    Supporting worldwide sales of FIFA’s marketing and broadcasting rights, as well as football tournaments in South America.
  • Makin'Sense Consultoria
    Associate Consultant
    Makin'Sense Consultoria Apr 1999 - Dec 2000
    Business plan & sales strategy for Bloomberg, Traffic Marketing Esportivo, Loducca, DEN–Digital Entertainment Network, Unimed do Estado de São Paulo and OfficeGraphics
  • Hbo Brasil
    Marketing Manager
    Hbo Brasil Jul 1995 - Apr 1999
    I provided support for the company’s setup in Brazil, as well as its corporate planning and the managing of new business and ad sales.
  • Thinker Marketing Results
    Consultant
    Thinker Marketing Results Mar 1995 - Jul 1995
    Member of the development team of the Thinker Network - first Latin America marketing BBS
  • Zf Trw
    Marketing Assistent
    Zf Trw Jul 1994 - Mar 1995
    Friedrichshafen, Baden-Württemberg, De
    Gained experience in total quality management and marketing departments. Took part in the structuring team of Vargas Services franchise - first automotive services franchise in Brazil

Newton Nagumo Skills

Advertising Digital Strategy Business Strategy Strategy Strategic Planning Integrated Marketing Marketing Marketing Communications Start Ups Online Advertising Marketing Strategy Brand Architecture Strategic Communications Analytics Crm Market Research Brand Strategy Positioning Consumer Insight Communications Strategy Ux Social Media Strategy Sports Marketing Account Planning Email Marketing Costumer Insight Mobile Marketing Digital Marketing Creative Strategy Brand Development Social Media Digital Media Online Marketing Media Planning Market Planning Marketing Management Management Customer Relationship Management Social Media Marketing Outdoor Advertising Strategic Insights Media Strategy Strategic Thinking Customer Insight Consumer Behavior Market Analysis Business Planning Global Strategy Segmentation Branded Content

Newton Nagumo Education Details

  • Hyper Island
    Hyper Island
    Digital Marketing
  • Miami Ad School Brasil
    Miami Ad School Brasil
    Ux Strategy
  • Miami Ad School Brasil
    Miami Ad School Brasil
    Bootcamp For Account Planners
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing Service Management
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Strategic Business Management
  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Controller
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Social Communication/Advertising And Marketing

Frequently Asked Questions about Newton Nagumo

What company does Newton Nagumo work for?

Newton Nagumo works for Verde Agritech

What is Newton Nagumo's role at the current company?

Newton Nagumo's current role is CMO | CSO | President at Grupo de Planejamento (GP).

What is Newton Nagumo's email address?

Newton Nagumo's email address is nn****@****ail.com

What is Newton Nagumo's direct phone number?

Newton Nagumo's direct phone number is +5511308*****

What schools did Newton Nagumo attend?

Newton Nagumo attended Hyper Island, Miami Ad School Brasil, Miami Ad School Brasil, Espm Escola Superior De Propaganda E Marketing, Espm Escola Superior De Propaganda E Marketing, Fgv - Fundação Getulio Vargas, Fgv - Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing.

What are some of Newton Nagumo's interests?

Newton Nagumo has interest in Design, Technology, Rock Climbing, Scuba Diving, Photography, Rafting, Business.

What skills is Newton Nagumo known for?

Newton Nagumo has skills like Advertising, Digital Strategy, Business Strategy, Strategy, Strategic Planning, Integrated Marketing, Marketing, Marketing Communications, Start Ups, Online Advertising, Marketing Strategy, Brand Architecture.

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