It’s hard to say that we know ourselves, but if there is one thing that I’m sure about myself is that I am a strategic planner. If anything, that is the role in which I am able to accommodate my willingness to build brands, develop business, be creative and meet talented and interesting people along the way.Brazilian-born with a Japanese background and an English name. Living in a big town, but a small-town guy at heart. My career includes some unusual jobs, such as photojournalist, rafting instructor, music teacher and sporting events promoter. It might have been the need to adapt myself quickly, deal with different audiences and learn by doing that helped me develop my career.Currently serving as CMO at Verde Agritech, I have more than 29 years of solid work experience in Communications & Marketing. An ad person by training, I hold two graduate degrees in Marketing and Service Management, as well as specializations in Controllership and Strategic Business Management.I have pursued a career in Marketing, Sports Marketing, Strategic and Corporate Planning for global companies, consulting firms, startups and ad agencies such as Alexandria, Asia/Africa, Heads, Dentsu, JWT, W/Brasil, Lowe, Loducca, TRW, Traffic and HBO.Throughout my advertising career, I have developed skills in Brand, Social and Digital Strategies, CRM, Channel Planning, Analytics, UX and Lead Management by developing integrated communication strategies and building successful cases for clients such as Amil, Boticário, Banco Original, 51, GWM, Ford, Renault, Toyota, HSBC, J&J, Positivo, Nestlé, Unilever and Mondelez, among others.I'm President of the Brazilian Account Planning Group (Grupo de Planejamento) and a teacher for the Planning Academy, organized by Sandbox. I have contributed articles to Brazil’s the main trade publications and presented talks, workshops and won the 2023 Planning and Strategy Professional of the Year Award by APP Brasil.
Listed skills include Advertising, Digital Strategy, Business Strategy, Strategy, and 46 others.