Elected by condo homeowners to oversee the affairs of the corporation, property and assets, to act in owners’ best interest and maintain high standards of living in the condominium.

• Managed Purina Canada’s eCRM and monthly newsletter content development with consistent performance above industry standard.• Led the Sample & Review program to generate Ratings and Reviews for new product launch. • Managed Purina websites to ensure great consumer experiences. • Planned and executed paid acquisition campaign to drive sign up for Purina mailing list.

• Developed short to long-term brand proposition for P&G flagship brands Ariel/Tide in APAC market (~$100 mil sales). • Led a regional multifunctional team to deliver end-to-end plan and execute in the market for multiple new product launches. • Delivered deep dive business analysis using Nielsen and Kantar to identify actionable insights to grow the business. • Qualified new concept with significant win vs. competitor’s, to develop winning communication and product innovation for Ariel ASEAN.• Led the development and execution of digital marketing communication with creative agencies. Achievement: Developed Best-in-class branded content leveraging YouTube influencers in a DIY series.

Managed the P&L, business planning and performance analysis of Tide ASEAN. Designed Tide’s digital brand affinity video with record views (~50mil on Youtube, 80% organic views). Award: “YouTube APAC Top Advertisement in 2016”.

• Created, Strategized & Optimized SEM Campaigns in Google, Bing Adwords and Facebook for over 40 accounts in various industries (FMCG, Finance, Medical, etc.) with total monthly media budget of more than $120,000.• Identified key insights and developed plan to win over competitors for top accounts such as Jobstreet, Mt. Elizabeth Hospital.

• Analyzed data from Google Adwords, Bing Ads and Facebook Ads, managed keywords, ad copies and budget optimization to increase customer base in the APAC Region. These ads were on the list of top profitable ad campaigns with click-through-rate above the industry average. • Liaised with Job advertisement websites to order monthly promotion job ads. • Plan and implement events for members worldwide.