Led UX transformation for a Fortune 500 QSR's kitchen operations, revolutionizing efficiency and team member experience through human-centered design. Through extensive field research and stakeholder collaboration, delivered innovative solutions that increased production speed by 30% while reducing training time by 50%, creating accessible interfaces for 250,000+ team members across 2,500 locations. Key innovations included gamified training modules, real-time performance analytics, and an intuitive breading station interface that reduced errors by 40% and improved quality consistency scores by 25%. Orchestrated workshops with 13 cross-functional leaders to develop data-driven personas and user journeys, resulting in a unified product vision that aligned technology capabilities with frontline operational needs.

As the senior lead designer for a global travel media client, I played a pivotal role working with key clients, internal executives, engineering and other XD team members on all design efforts for a full redesign of four responsive sites. We focused on providing users with their desired content quickly as well as entertained with visual delight to help keep interest. I led and summarized stakeholder interviews (executives, employees, and key users), analytics review, and a 35-slide comparative analysis. Collaborated with our director and led fellow designers to create user journeys, facilitate design sprints, produce wireframes, as well as a user interface design library, and prototypes.I was also trusted by a major financial company who was going through a merger with auditing key features from both companies and recommended certain scenarios for testing as well as provided solutions for unification.

Founder of a freelance design identity working for a variety of clients providing art direction & world-class design on several platforms. Available for new opportunities!

As a UX Generalist for an internal horizontal innovation team, I was tasked with a variety of situations.Tasks involve:Quick turnaround recommendations for vertical teams who are in the thick of a project and need a hand. Collaborating with product owners who would like to do a limited test launch on an idea and need assistance putting the pieces together for a great user experience.Brainstorming and presenting what our user's journey might look like in the future with life changes and technology advancements.Some of the processes include brainstorming with teammates on Mural, analyzing data, research, meeting with vertical teams and gather their insights, create wires as well as low and high fidelity / dev-ready prototypes, and presentations with Sketch, Invision, Freehand, Illustrator, and Keynote.All tasks were tackled with this question in the foreground: "how can the experience evolve in a positive, accessible, and ethical way for our users?".

As a lead product designer with extensive experience with information architecture and visual design, I was tasked with evaluating the information architecture and user interface elements from audit to completion on the MyAT&T and Smart Home Manager apps. My specific areas of responsibility include the lead for information architecture on Shop and Support and support for Billing and Account while creating global user interface graphics for both apps. Information architecture processes include establishing problem statements, ideation, prototyping, user testing, making valuable modifications with collected data while collaborating with product owners, designers, copywriters, developers, and other stakeholders stateside and internationally. Processes for user interface design include establishing why statements, goals, audits, analysis, research, design (graphic details + animation), proposals, and library component creation.

As a strong designer and creative manager, I was tasked with a wide range of professional fan-centered projects that covered all sports under the Turner Sports umbrella: NBA, MLB, PGA, NCAA, ELEAGUE, UEFA, BR, BR Live and I collaborated with their various teams: product, social, editorial, executive, and marketing. UX projects include auditing and brainstorming fan micro-moments and how they could be turned into valuable features for the user and business. Other projects include creating original artwork for editorial, marketing, and social teams while collaborating with executive teams to put together high profile presentations and talent proposals.

As a lead designer I collaborated with data analysts, UX architects, copywriters, developers, QA, and contractors to improve the consumer experience on all digital platforms. Worked in a strong agile environment with a focus on sprint planning and defined innovative design iterations with the product owner and UX team. As a result, we created a series of responsive authorized retailer sites that saw a 60% increase in revenue and overall gave the consumer a better experience.Developed and led brainstorming and idea discovery sessions among the discovery team which consists of UX architects, designers, developers, copywriters, and SEO specialists for the Allconnect consumer site. As a result, we created user flows, graphics, and copy resonating with the consumer in a positive and exciting way based on user testing. Along with UX tasks, I collaborated with the email, software, and merchandising teams to create a new way of presenting products and communications digitally. As a result, emails were experiencing a 300% decrease in unsubscribes and merchandising gained more flexibility to tailor digital placements for partners including pricing.

Designed, directed, and managed custom digital cross-platform (mobile, tablet, online) and TV advertisements in a high intensity environment for clients of The Weather Channel. My daily tasks involve collaborating with an award-winning internal creative agency and executing successful custom ad and user experiences from concept to completion for over 200 domestic and international brands of all types including Nike, Toyota, Disney, Jeep, and Universal, in result, driving over $100M in sales revenue. Design processes include research and organization, conceptualizing smart advertisements with weather data, advanced photo manipulation, storyboarding animations, editing video and creating cinemagraphs, understanding platform limitations, manipulating UI, designing and art directing world-class creatives within company specifications while maintaining brand integrity. Management processes include pre-sale and post-sale creative, client (sales teams, media & creative agencies, clients directly), freelancer, designer, developer, engineer, and vendor management.

I was a creative muscle for the Marketing department. Daily tasks include: design language management, project management, development of web and print ad campaigns, promotional design, and coordination with external organizations.

Assisted the Creative and Marketing teams in brand identity and market research for lingerie and apparel brands: Vanity Fair, Lily of France, Nautica.