Tao W. Email & Phone Number

Hangzhou, China

Shanghai, China

The Global Award (2020H2) Holder 1. [EC-Marketing] a) Responsible for marketing planning and implementation to create killer SKU. In the case of the new product “energetic tumbler”, my job responsibilities include product interpretation, target group positioning, nickname creation, and carrying out a series of campaigns to create killer SKU, with the cumulative sales exceeded 100,000 pieces in 2 months after launching. b) Responsible for the building of the EC-livestream team from 0… Show more The Global Award (2020H2) Holder 1. [EC-Marketing] a) Responsible for marketing planning and implementation to create killer SKU. In the case of the new product “energetic tumbler”, my job responsibilities include product interpretation, target group positioning, nickname creation, and carrying out a series of campaigns to create killer SKU, with the cumulative sales exceeded 100,000 pieces in 2 months after launching. b) Responsible for the building of the EC-livestream team from 0 to 1, including business logic sorting, strategy formulation, function assignment; set up cooperation with organizations such as Mei One, Qianxun, etc; tracked competing brands, and learned industry trends to facilitate product development. The project achieved the sales amount of RMB 27 million and increased the consumer equity by RMB 205 million. Among the products, the sales of energetic tumbler exceeded RMB 5 million, ranking No. 1 in the trumber industry during Tmall Double 11; and the sales of the planet tumbler was up to RMB 6.19 million, topped in the trumber industry during Tmall Double 12. 2. [Entertainment Marketing] During the endorsement period of actor Allen Deng (邓伦) , I was responsible for matching the rights of spokesperson with brand marketing planning, performing content planning and landing to maximize the spokesperson effects, mainly including TVC/KV production, Allen’s Weibo/TikTok direct posting, two offline fan-support activities (first anniversary of spokesperson official announcement & birthday support), co-branded gift box (小鲜盒) production and sale, spokesperson ID/sound recording content planning, etc. 3. [Other Porjects Involved] Kakao Friends IP cooperation, Tmall category captain bidding, BCG category growth strategy implementation, etc. Show less

Brisbane Area, Australia

Tangren Cultural Film Group is a global film acquisitor and distributor based in Australia. Past profile includes Along with the Gods 1 & 2 (BO $1m), Operation Red Sea (BO $800k), How Long Will I Love You (BO $660k) and many more. - Collecting film promotion data across different channels, and drafting distribution report; - Assisting in drafting the pre-screening promotion plan and organize premiere events in Australia

Shanghai City, China

Major responsibilities: -Drafted media strategies, including marketing opportunity exploration, theme packaging, resource integration, etc.-Assisted Shanghai operation department with planning commercial projects, drafting investment promotion plans.-Media post-buy analysis and campaign final report.Past projects: -South Australian Tourism Commission-Celebrity Live Broadcast:The video was taken by Sina team and superstar Wu Xin in South Australia, and accumulated… Show more Major responsibilities: -Drafted media strategies, including marketing opportunity exploration, theme packaging, resource integration, etc.-Assisted Shanghai operation department with planning commercial projects, drafting investment promotion plans.-Media post-buy analysis and campaign final report.Past projects: -South Australian Tourism Commission-Celebrity Live Broadcast:The video was taken by Sina team and superstar Wu Xin in South Australia, and accumulated more than 1.9 million times of play in Weibo;-Juneyao Airlines-Annual Cooperation:Responsible for seasonal promotion, new route promotion, holiday promotion, etc. Forms of communication including custom theme page, interactive Html5, travel guide implantation, topic operation in social media, KOL's micro-blog release, advertising on travel channel, etc. Other tourism clients: Air Asia, Jinjiang inn, Royal Caribbean Cruises Ltd., Korea Tourism Organization, Wanda Reign on the Bund, Shanghai Happy Valley Theme Park, etc. Show less

Wisconsin Dells, United Stated

-CPR & emergency assistance in case of an accident; -Ensured tourist safety, maintaining orders in the water park; -A better understanding of American hospitality industry, including corporate culture, welfare system, staff training, etc.

Master'S Degree, Tourism, Hospitality & Event Management, Major Gpa: 6.3/7; Overall Gpa: 5.85/7

with Dean's Commendation for Academic Excellence

Summer Course (July), Psychology Of Decision Making

-Concepts: MBTI Functions; Mental Models; Angles of inferences; Confirmation Bias, etc. -Supported by UQ Aboard Travel Grant

Summer Course (January), Global Opportunity-Chile & Apec

-APEC and its economies and commercial relations -Chile’s cultural reality -Spanish courses -Supported by UQ Aboard Travel Grant

Bachelor'S Degree