• Developed and executed comprehensive performance marketing strategies to increase lead generation, customer acquisition, and revenue.• Conducted thorough analysis of campaign performance, identifying opportunities for optimization and efficiency improvements.• Managed digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, TikTok Ads, Twitter Ads and LinkedIn Ads.• Collaborated with cross-functional teams to ensure alignment of marketing efforts with overall business goals.• Utilized data-driven insights to refine targeting, messaging, and creative elements for optimal campaign performance.• Implemented A/B testing methodologies to optimize ad creatives and landing pages.• Oversaw budget allocation and effectively managed advertising spend to maximize ROI.

• Executed digital marketing campaigns to enhance brand visibility and drive traffic to the Zameen.com platform.• Developed and implemented social media strategies, managing content creation and community engagement.• Conducted keyword research and implemented Google Ads best practices to improve ranking on SERP.• Monitored and analyzed website analytics, identifying trends and areas for improvement.• Collaborated with the design team to create visually appealing and effective marketing designs.• Assisted in the planning and execution of online events and promotions to boost user engagement.