End to end product creation for both Merrell and the Chaco Footwear brands.

creation strategy, end to end for the Mens and Women's Lifestyle categoryLeading product vision and strategy for Lifestyle, including design language, guiding principles & Brand DNA

Leading the product team from end to end, of the product cycle. Responsibilities oversee, Merchandising Creative design, Tech design, Supply chain

Conceptual vision and design of seasonal collections for the Calvin Klein North America Men’s Apparel brands - Wholesale, Retail, and Off Price

-Creative leader of centralised group, ensuring cohesion throughout the Global design organisation. -Areas of design included, Concepts, Colour , Print , Pattern, Design Ops, Creative Academia and Global packaging. -With direct impact on Apparel, Footwear, and Accessories.-Liaised heavily with brand creative teams on product innovation launches, on the look and feel of the branding. -Worked closely with the innovation pipeline for the newness for the upcoming season , working on design strategies for seasonal launches.

-Was a part pf the creative leadership team that led the brand from year 10 to 20 through of the brand arc with extreme growth. -Early days Ran Mens Women's Youth and Outlet - laser focuses on women's / youth and outlet -Led and built a a dynamic team of world class designers. -Set the vision for the Women's and Youth Apparel collections - that also heavily influenced Accessories and footwear. -Worked closely with Brand Creative on Women's product launches and marketing campaigns. -Was a key stakeholder in the incredible growth the brand saw. Setting the design vision and aesthetics across all entities,http://www.underarmour.com

-Managed Global product lines, Men's Women's and Youth. -Worked cross functionally with footwear Accessories and the Brand teams. -Led the global vision for product aesthetics, leading the Apparel design team. -Transitioned the brand out of Historical HQ in Italy to the new offices in NYC. Making sure that all relevant archival collections were saved. Handled all the historical Bjorn Borg reference materials and collections. Along with the Formula one uniforms, Italian Olympic Ski team uniforms, and the famous skier Alberto Tomba outfits. Such a an honour & unique opportunity to oversee.

-Creative lead who established an Active teen line for the brand. -Oversaw the brand extension from proof of concept through to the final commercial product. -Set the vision for the brand's creative narrative to support the launch of the product.

-Set the vision and managed the creative direction of the women's collections. -Managed the design, graphic and product development teams.-Worked closely with the European regional merchant teams.-Executed designs against commercial product brief against calendar deadlines.-Extensive market research travel, and Asia pacific development travel for sampling.-Learnt the Italian language and presented the collections to the EMEA groups in both English and Italian.

Led the Marks and Spencers account from a design perspective Responsible for designing the Sportswear collections and cut and sew athleisure collections. Worked closely with the sampling and manufacturing facilities in N. Ireland. Extensive market travel for trends, colour and fabric mills.

Drove the design for leading vendor to the Limited Group, in Ohio, USA, delivering and designing Women’s cut and sew.

-Mens Designer for the British Homestores account. -Travelled to Asia Pacific for sampling , as well as Market travel and trade show travel.