- CMS management including building and maintaining landing pages and content pages using WordPress, Unbounce, Hubspot, and other technology tools- Hubspot optimization, including automation, workflows, email marketing and attribution- Chatbot optimization in collaboration with the product team- Social media management - Marketing project management- Light production design- Coordination with third-party contractors for website improvements, graphic design, video production, etc.

- Discover client needs to provide best practices and documentation for over 22 new and existing enterprise-level clients to better utilize the Salesforce Marketing Cloud and drive increased ROI.- Establish & maintain client rapport through multiple roles, including Campaign Management and Deployment, to aid in successful contractual acquisitions and renewals.- Ensure overall customer success of client marketing campaigns and projects from the onset to completion for over 4,000 email campaigns a year.- Manage audience data through imports and segmentation using a combination of SFMC in-app tools and database queries for successful campaign execution.- Build, QA, and Activate marketing email campaigns of varying complexity utilizing Automation Studio/Journey Builder and provide successful completion metrics.- Identify and resolve client pitfalls and process inefficiencies to eliminate repeated client escalations.- Provide mentorship and community to colleagues to identify and resolve potential organizational risks including resourcing and employee morale.- Work with organizational management to identify potential risks and create solutions with current resources to maintain and increase transparency and accountability.

Software used: Exacttarget: Enterprise 1.0, 2.0, and Marketing Hub (Now: Salesforce Marketing Cloud), Strongmail, Intuit Quickbase, Adobe Dreamweaver, MS Office, and MS SharepointAt F+W, I worked on a team of 3 to deploy between 40-60 email campaigns of varying difficulty on a daily basis. I utilized HTML and inline CSS (code like it's '99) to troubleshoot and recode content. I also used the Salesforce Marketing Cloud to create and maintain data extensions, lists, filters, and programs to manage over 4 million subscribers. I was also responsible for compiling and analyzing subscriber churn reports, using these to provide trend insights and statistical history. Using my knowledge of email marketing best practices and processes, I also created and presented training sessions to new and existing employees.I also managed access to the Quickbase and Salesforce Marketing Cloud applications, providing appropriate user access levels

Software Used: MS Access, Adobe Photoshop, Adobe InDesign, MS Office, In this position, I used Microsoft Access to add to and update F+W's print publication database and upload the information to the weekly ONIX feed. I also collaborated with marketers to update their content tables that were used in the bi-annual catalogs. I also managed the ad creation for multiple print magazines from creation to completion.

Software Used: Wordpress, Notepad (html coding), Adobe Photoshop, Adobe Indesign, MS OfficeI provided administrative support to the Directors of Specialty and Trade Sales, which also included the National Sales Managers. I also developed content for the specialty websites designed to provide book buyers information they needed for book purchase.

I'll let my previous supervisor do the talking:"During my time at Advantage Sales and Marketing, Natasha Scott was one of mybest event specialists. She had zero attendance issues, and, although she lived a gooddistance away, was often available on short notice to cover last minute events andabsences. Natasha has a great sales presence, and continually outsold her goals. Sheworked well with the ASM team as well as Sam’s Club staff. In fact, she was specificallyrequested by Sam’s management to run important events. I could always rely on Natashato be on time and cheerful, and I was sorry to see her go. I would certainly recommendNatasha for any position that requires a pleasant personality, winning attitude, and driveto get the job done right."

I used guerrilla and grassroots marketing tactics to encourage public participation with local brands. To do this, I used scorecards to measure effectiveness. During this position, I also extended knowledge of clients' brands during tradeshow and entertainment appearances.And since I have it in writing:"Natasha’s personality and sincere optimism is immeasurable and infectious –she not onlyworks hard but is a pleasure to be around. She is very reliable, trustworthy and professional."

Software used: Adobe Dreamweaver, InDesign, Photoshop, Premiere, Notepad, MS OfficeDuring this position, I researched, designed, and developed print and multimedia videos for promotional efforts. I also executed special projects to develop relationships with future clients. I also greeted visitors at the front desk, answered phones and accompanied the executive team to maintain current client and create future client relationships.