Responsible for the overall management and strategic execution of building Marketing campaigns and demand generation strategies for the specific brand and product marketing needs for over 20+ Partners with an emphasis on increasing brand awareness through the use of Data and key metric points to build engaging product narratives. Clients Include: Professional athletes (NFL, NBA, Olympians), High Street Equity Partners, Kiddie Kredit, and more.Event Marketing: Develops and executes event strategies to drive brand awareness, engagement, and business growth by collaborating with cross-functional teams including Marketing, Sales, PR, Communications, Creative, Operations, and Event Planning. Ensures seamless coordination of event logistics, messaging, and post-event follow-up to maximize impact and ROI.Product Launches: Defines the messaging, positioning and go to market strategy to enable successful product launches and campaigns by working alongside client teams including Product Management, UX, Marketing, Communications, PR, Support, Data, Sales and Revenue Operation.Growth Marketing: Helps build customer acquisition and retention strategies to develop customer loyalty campaigns through the use of marketing data and key metrics to create compelling conversion campaigns that foster organic engagements and brand growth.Marketing Communications: Oversees the creation and execution of creative MarComm campaigns across a number of mediums and platforms to reach new customers, provide insights and help client products reach their conversion KPIs. MarComm strategies and tools include: Facebook Ads, Email, SMS, SEO, Instagram, Twitter Ads, Google Analytics and more.

Responsible for implementing the firm’s vision of equitable investing with a focus on cultivating relationships and community building through engagement with entrepreneur support organizations (ESOs) and early- and late-stage venture firms, and identifying, sourcing, and evaluating investment opportunities, as well as developing and maintaining strong relationships within the startup ecosystem.Deal Sourcing & Evaluation: Identifies and sources high-quality investment opportunities across various sectors, with a focus on early-stage startups. Conducts thorough due diligence, including analyzing market trends, competitive landscapes, financial projections, and management teams. Prepares and presents detailed investment memos, including a thorough analysis of the opportunity, risks, and potential returns.Market Research and Analysis: Stays up-to-date on market trends, emerging technologies, and competitive landscapes to inform investment decisions and identify new opportunities. Prepares and delivers industry reports, white papers, and presentations to inform both internal and external stakeholders.Business Development: Develops and maintains relationships with entrepreneurs, co-investors, and other stakeholders in the startup ecosystem to ensure a robust pipeline of high-quality deals. Facilitates internal strategy and work sessions to accomplish team annual goals, utilizing fellows to assist where necessary.

Established the company's brand strategy and social media aesthetic.Led market research efforts to stay attuned to market trends, informing company decision-making.Collaborated with various departments to align customer service, distribution, and other functions with market demands, ensuring a unified approach.Formulated marketing strategies that aligned with the company's overarching objectives and strategies.Developed and executed a comprehensive marketing plan, overseeing its daily implementation.Orchestrated marketing functions and operations, including product development, branding, and communications, to consistently project the company's unique brand identity.Designed and executed promotional campaigns, public relations initiatives, and various marketing efforts across multiple channels, including digital and press.Managed a team of third-party creative professionals and agencies.Cultivated a robust network of strategic partnerships to enhance the company's reach and influence.

Led market research efforts to stay attuned to market trends, informing company decision-making.Collaborated with various departments to align customer service, distribution, and other functions with market demands, ensuring a unified approach.Formulated marketing strategies that aligned with the company's overarching objectives and strategies.Developed and executed a comprehensive marketing plan, overseeing its daily implementation.Orchestrated marketing functions and operations, including product development, branding, and communications, to consistently project the company's unique brand identity.Designed and executed promotional campaigns, public relations initiatives, and various marketing efforts across multiple channels, including digital and press.Established and nurtured a team of marketing professionals.Cultivated a robust network of strategic partnerships to enhance the company's reach and influence.