Strategist
CurrentResponsible for the overall management and strategic execution of building Marketing campaigns and demand generation strategies for the specific brand and product marketing needs for over 20+ Partners with an emphasis on increasing brand awareness through the use of Data and key metric points to build engaging product narratives. Clients Include: Professional athletes (NFL, NBA, Olympians), High Street Equity Partners, Kiddie Kredit, and more.Event Marketing: Develops and executes event strategies to drive brand awareness, engagement, and business growth by collaborating with cross-functional teams including Marketing, Sales, PR, Communications, Creative, Operations, and Event Planning. Ensures seamless coordination of event logistics, messaging, and post-event follow-up to maximize impact and ROI.Product Launches: Defines the messaging, positioning and go to market strategy to enable successful product launches and campaigns by working alongside client teams including Product Management, UX, Marketing, Communications, PR, Support, Data, Sales and Revenue Operation.Growth Marketing: Helps build customer acquisition and retention strategies to develop customer loyalty campaigns through the use of marketing data and key metrics to create compelling conversion campaigns that foster organic engagements and brand growth.Marketing Communications: Oversees the creation and execution of creative MarComm campaigns across a number of mediums and platforms to reach new customers, provide insights and help client products reach their conversion KPIs. MarComm strategies and tools include: Facebook Ads, Email, SMS, SEO, Instagram, Twitter Ads, Google Analytics and more.