• Supporting in the execution of high-impact activities and marketing to provide strong IE brand awareness and drive increased recruitment of IE University in the UK.• Use of business intelligence tools such as Microsoft Dynamics, PowerBI, HubSpot

• Creation and management of creative content processes for different online/offline marketing campaigns. • Coordinated hand in hand projects with Marketing agencies, Admissions, Performance, Social Media.

• Established concept validation through well-being industry research and user persona interviews • Identified and explored consumer needs to identify a market gap in need of a solution• Created branding and defined a new service category in the well-being market

• Carried out competitor research and buyer persona for development of online health coaching course• Developed course content and designed engaging digital learning material • Designed evaluation exercises for students of online UCLA Extension Course ‘Food Mood’ to promote healthier behaviour and habits

• Engineered key factor analysis of sensory marketing and business case studies to understand influence on consumer behaviour for the delivery of IE Business School’s Virtual Reality e-learning curriculum• Extracted qualitative data of global STEM school market to gain consumer insights about education demand for STEM education in Spanish primary schools

• Conducted qualitative research on new tendencies at the working environment through Design Thinking methodology. • Field study: qualitative research, interviews. Used Design Thinking methodology to create an innovative solution by the five phases: empathize, define, ideate, prototype and test.