I was in charge of creating the Gifted brand as an extension of BuyMe to the US Market. I lead the brand's implementation in all the touchpoints it shared with its audience: from the Gifted website, marketing assets, product engagement, and brand extensions as sub-brands of gift cards for the various cities in Silicon Valley. I helped shift and supercharge the brand as it faced Covid_19. Inline with the newly formed "Work at home" mentality, the brand had to readjust quickly, reaching and… Show more I was in charge of creating the Gifted brand as an extension of BuyMe to the US Market. I lead the brand's implementation in all the touchpoints it shared with its audience: from the Gifted website, marketing assets, product engagement, and brand extensions as sub-brands of gift cards for the various cities in Silicon Valley. I helped shift and supercharge the brand as it faced Covid_19. Inline with the newly formed "Work at home" mentality, the brand had to readjust quickly, reaching and surpassing sales KPI's.   Show less

I was a partner and a part of the establishment team of Epic branding. I lead the branding and creation process for brands like Gindi Holdings, BuyMe, Marvel, Gute, and many more. I enjoyed managing a creative team, brainstorming, sharing ideas and inspirations from the epic creative team, and creating beautiful, impactful brands