(re)bootcamp is an immersive experience designed to help professionals build the skills and mindset required to thrive in the current crisis: calming the mind, strengthening the body, playing in creativity, and moving with intention.

* Developed PLG (product led growth) go-to-market from the ground up* Built the marketing teams responsible for Product Marketing, PR, SEO, SEM

Led the B2C and B2B Marketing teams, tasked with growing our next gen customer base (GenZ).Our work includes executing integrated, full-funnel marketing campaigns across paid media, OOH, PR, website, social, influencers, website, radio etc. Check out our work at:Whatsyourgreatuntold.comBillieXAdobe.comhttps://www.reddit.com/r/psbattleslive/

Led the Content Marketing team at Cruise- grateful for the opportunity to work with an incredible group of talented marketers paving the way in uncharted territories.Work includes defining cross-channel strategy across external channels including: Social, Email, Video, Website, Blog and Influencers.

- Owned lifecycle marketing for riders- Channel strategy: email, push, in product- Designed pricing levers- Worked closely with engineers and product managers

- Responsible for trial, adoption and retention for several Square SaaS products. - Owned the marketing experience for our Sellers- what message, about which product, at what time, on which channel.* Product Marketing* Lifecycle Marketing (acquisition --> retention --> churn prevention)* Channel Marketing (email, in-product, paid, social)* Funnel Optimization

Performance Marketing and Partner Marketing• Managed digital advertising strategy and owned budget• Defined and oversaw partnership marketing with festival’s sponsors and partnersData Analytics• Built dashboards for performance marketing and sales results• Drove analysis and recommendations on pricing, channel marketing, audience targeting etc

• Created the brand story and marketing material for the 2013 C.O.R.E regional art installations • Developed and led the Honorarium C.O.R.E. Tour for international press in Black Rock Desert• Coached US local and international artists on telling their story to press

Brands: Tide, Dawn, Downy Geographies: Israel, Cyprus, MaltaBranding and Marketing Strategy• Developed marketing initiatives, from generating insights through focus groups and surveys, to developing concepts, testing, creating and executing marketing plans • Defined Go-2-Market plans, including marketing mix, pricing and assortment strategy Integrated Marketing • Managed development, production execution of quarterly integrated marketing campaigns including OOH, Print, TV, SEM, Display, in-store, PR * Revised the marketing spend and tactics on a weekly cadence, based on performance analysis. Reported results and plans to CMO every 2 weeks. • Oversaw production of a TV commercial for Dawn - $250K budget- which won the “most memorable TV commercial in Israel” award in 2011Project and Partner Management (Internal and external)• Led multi-functional team (sales, finance, operations); Oversaw ongoing operations and product launches• Collaborated with 4 external distributers, growing sales year on year in all geographies • Managed 10 agencies including advertising, digital, PR, experiential, media planning and purchasing