RedShift helps digital, programmatic, and creative agencies optimize their sales strategies. Focused on driving revenue growth through targeted outreach, business development, and CRM implementations. Collaborated closely with agency teams to streamline their sales processes, improve client acquisition, and integrate systems for better efficiency and performance.

LucidX is the curated deals division of AI Digital, leveraging AI to analyze data and make intelligent real-time optimizations for better business outcomes.- Implemented sales processes and drove revenue growth (exceeded goal by 4x)- Facilitated partnerships with SSPs, DSPs, and data providers.- Troubleshot and optimized deal IDs across various SSPs.- Maintained a book of business across HoldCos, independents, and brands.- Onboarded new operations and sales hires.- Collaborated with all departments while the division was being established, including Sales Development, Partnerships, Sales, and Operations.

- Worked on the Sales Development Team and executed cold outreach to HoldCos, brands, and independent agencies.- Assisted the VP of Sales from an account management and business development perspective helping bring on numerous net new accounts. - Maintained the CRM and utilized sales development tools such as ZoomInfo and Salesloft.- Managed a small book of business, including PMP deals and managed services.- Collaborated with the supply trading team to troubleshoot deal IDs across various SSPs (Xandr, OpenX, PubMatic, Sonobi, etc.).