Director Of Social Media And Marketing
CurrentI spearhead social media content strategy across Instagram, TikTok, and X and act as the lead video producer for the team, directing, filming, and editing cross-platform video content. In my time with UCSB Baseball, I have:- Increased Instagram following by 5.1K and improved engagement by 814% in three months through targeted campaigns and real-time content creation. - Orchestrated a culture-driven City Connect campaign promoting new alternate uniforms, contributing to 4 sellout games in the 2024 season.- Strategized collaborative marketing campaign with student athletic support group to boost student engagement with the team, led to 64% increase in student attendance.- Produce video content featured on the official NCAA Baseball Instagram, and supply video assets for their social media platforms.