Creative Entrepreneur and Media Strategist Noah Smits helps artists, athletes, makers, politicians, and other personal brands operating in the spotlight to create genuine connections with their potential fans, consumers, or voters. He does so by harvesting, analyzing, and interpreting psychographic (big) data in order to come up with effective media strategies, whether on television, in newspapers, or on modern online media.After his successful career as a musician signed to a major record company, the Dutch entrepreneur opened a DJ school and a tattoo shop, both of which became successful within months, partially due to their effective media strategies. It's where his fascination with human behavior and effective messaging started. This approach to campaigning seemed innovative in the music and entertainment industry, and quickly Noah rose to be one of the country’s top media strategists, building some of today’s most famous artists in the Benelux.Noah fiercely believes that successful media campaigns are built by listening to people instead of shouting at them. And it’s this ‘listening’ that became his expertise. By scraping psychographic big data, he's able to discover what drives human beings to act the way they do, mapping their personalities, values, and interests. All of this information is fundamental in creating resonating content that activates people because they feel heard and spoken to in a world that gets more saturated with content by the day.Some of the names Noah has worked with are Ed Sheeran, Afrojack, Mike Williams, Dimitri Vegas & Like Mike, Rico Verhoeven, and record companies such as Universal Music, Sony Music, Warner Music, Spinnin’ Records, Armada Music, and countless others.Noah is also a passionate public speaker with a successful European College Tour by the end of 2023 which resulted in him being an official speaker at the world famous South By Southwest conference in March 2024.