Noah Starr is the CEO of TractIQ, a self-storage data platform that empowers investors, brokers, and operators to make smarter, data-driven decisions. TractIQ offers comprehensive access to demographic insights, market supply, and rental rate data for over 68,000 operating self-storage properties and construction sites nationwide. By simplifying complex analysis, TractIQ helps clients evaluate opportunities, streamline decisions, and gain a competitive edge in the self-storage market.Before founding TractIQ, Noah acquired 12 self-storage properties totaling over 650,000 SF and 4,000 units across Texas, Tennessee, Arkansas, Michigan, and Ohio with Starr Equity. His extensive real estate experience includes underwriting $10B+ in transactions across asset types like multi-family, industrial, hospitality, and self-storage during his tenure at Amherst Holdings, an $18B private equity firm, and Stonebriar Commercial Finance, a $5B+ private credit group.Noah is an active volunteer and former donor for the Gift of Life Bone Marrow Registry, and was awarded the Steven Bochco Award in 2019 for his efforts in raising over $50,000. Noah earned a Bachelor’s Degree in Economics from the University of Texas at Austin, where he was a two-time Team Captain and All-American for the Men’s Lacrosse Team. In 2024, he was inducted into the UT Lacrosse Hall of Fame.