Noah Stulberg Email & Phone Number

Denver, CO, US

• Data science manager for media mix modeling (MMM) and dashboard optimization projects
• Currently leading MMM for B2C lines of business, managing end-to-end model creation, output analysis, and presentation of strategic recommendations
• Assisted in developing MMM for B2B lines of business, achieving a replicable R² of 86%
• Re-architected backend structures to improve B2C and B2B dashboard performance, reducing load times by an average of 45%

• Lead data scientist for dashboarding and reporting initiatives
• Developed a comprehensive taxonomy structure enabling granular analysis of campaigns, customers, micro-segments, offers, and click behaviors
• Architected backend data structures using advanced SQL techniques (CTEs, Window Functions, complex JOINs) and integrating data from Salesforce Marketing Cloud to Google BigQuery
• Built dashboards in Looker to report on all aspects of the CRM program - including sales, ROI, engagement - enhancing data visibility for stakeholders
• Designed reporting templates for individual emails, campaign wraps, and quarterly reviews, leveraging dashboard visualizations
• Provided training and guidance to the analytics team on identifying A/B testing opportunities and executing effective experiments

• Independently oversee all aspects of email and push notification reporting, including KPI tracking, audience segmentation analysis, content analysis, and post-campaign optimizations
• Identified actionable trend in data and executed strategy which led to a 126% YoY increase in targeted product purchases and was adopted as a Samsung strategy best practice
• Created and maintained Tableau dashboards to visualize email and push notification campaign performance, enabling stakeholders to easily understand and act upon key metrics and campaign outcomes
• Responsible for email & push notification A/B testing program consisting of test conception, design, production, analysis, and post-test strategic implementation

• Created data-driven audience strategy which resulted in a 67% YoY increase in product purchases from targeted audience
• Formulated and implemented data-driven content strategy to optimize holiday-focused campaigns, resulting in a 10% YoY increase in holiday season product purchases
• Collaborated with cross-functional teams who focus on audience creation and strategy implementation during GTM planning to optimize campaigns for engagement and conversion

• Contributed to email and push notification campaign weekly, quarterly, and yearly reporting
• Automated various steps in weekly reporting process by creating functions using R reducing weekly reporting time by 10%
• Created BMs for individual campaigns, quarterly performance, yearly performance, and specific audience performance

San Luis Obispo, California

• Participated as a fellow in the pilot program of the Cal Poly Business Analytics Fellowship
• Provided data analytics consulting services to a non-profit organization
• Utilized SQL, R, Tableau, and AWS to identify illicit massage parlors involved in human trafficking

Portland, Oregon

• Compiled and analyzed large data sets from various sources throughout a summer internship program
• Analyzed 2 years of data to identify physicians with highest percent referral success for cancer screenings
• Created summary reports of the analysis to aid organizational implementation of the program

San Luis Obispo, California Area

• Researched ability of augmented reality to shape college student food choices in university cafeterias
• Oversaw research trials for 350 participants and ensured implementation followed protocols
• Wrote post-study hypotheses with recommendations for future research and study adaptations

San Luis Obispo, California Area

• Researched effects of virtual reality-based weight loss intervention to combat obesity
• Analyzed data to determine if statistically significant differences exist between study groups
• Co-wrote study protocol and pre/post-study questionnaires for dependent measures

Arroyo Grande, California

• Facilitated 70+ support groups centered on depression, mental illness stigma, and men’s health
• Provided support to patients with chronic mental illnesses such as schizophrenia, bipolar disorder, and major depressive disorder