Noah Stulberg Email & Phone Number

Denver, Co, Us

Data science manager for media mix modeling (MMM) and dashboard optimization projects • Currently leading MMM for B2C lines of business, managing end-to-end model creation, output analysis, and presentation of strategic recommendations• Assisted in developing MMM for B2B lines of business, achieving a replicable R² of 86%• Re-architected backend structures to improve B2C and B2B dashboard performance, reducing load times by an average of 45%

Lead data scientist for dashboarding and reporting initiatives• Developed a comprehensive taxonomy structure enabling granular analysis of campaigns, customers, micro-segments, offers, and click behaviors• Architected backend data structures using advanced SQL techniques (CTEs, Window Functions, complex JOINs) and integrating data from Salesforce Marketing Cloud to Google BigQuery• Built dashboards in Looker to report on all aspects of the CRM program - including sales, ROI, engagement - enhancing data visibility for stakeholders• Designed reporting templates for individual emails, campaign wraps, and quarterly reviews, leveraging dashboard visualizations• Provided training and guidance to the analytics team on identifying A/B testing opportunities and executing effective experiments

Independently oversee all aspects of email and push notification reporting, including KPI tracking, audience segmentation analysis, content analysis, and post-campaign optimizations• Identified actionable trend in data and executed strategy which led to a 126% YoY increase in targeted product purchases and was adopted as a Samsung strategy best practice• Created and maintained Tableau dashboards to visualize email and push notification campaign performance, enabling stakeholders to easily understand and act upon key metrics and campaign outcomes• Responsible for email & push notification A/B testing program consisting of test conception, design, production, analysis, and post-test strategic implementation

Created data-driven audience strategy which resulted in a 67% YoY increase in product purchases from targeted audience• Formulated and implemented data-driven content strategy to optimize holiday-focused campaigns, resulting in a 10% YoY increase in holiday season product purchases• Collaborated with cross-functional teams who focus on audience creation and strategy implementation during GTM planning to optimize campaigns for engagement and conversion

Contributed to email and push notification campaign weekly, quarterly, and yearly reporting• Automated various steps in weekly reporting process by creating functions using R reducing weekly reporting time by 10%• Created BMs for individual campaigns, quarterly performance, yearly performance, and specific audience performance

San Luis Obispo, California

Participated as a fellow in the pilot program of the Cal Poly Business Analytics Fellowship• Provided data analytics consulting services to a non-profit organization• Utilized SQL, R, Tableau, and AWS to identify illicit massage parlors involved in human trafficking

Portland, Oregon

Compiled and analyzed large data sets from various sources throughout a summer internship program• Analyzed 2 years of data to identify physicians with highest percent referral success for cancer screenings• Created summary reports of the analysis to aid organizational implementation of the program

San Luis Obispo, California Area

• Researched ability of augmented reality to shape college student food choices in university cafeterias• Oversaw research trials for 350 participants and ensured implementation followed protocols• Wrote post-study hypotheses with recommendations for future research and study adaptations

San Luis Obispo, California Area

• Researched effects of virtual reality-based weight loss intervention to combat obesity• Analyzed data to determine if statistically significant differences exist between study groups • Co-wrote study protocol and pre/post-study questionnaires for dependent measures

Arroyo Grande, California

• Facilitated 70+ support groups centered on depression, mental illness stigma, and men’s health• Provided support to patients with chronic mental illnesses such as schizophrenia, bipolar disorder, and major depressive disorder