Activation Marketer
Current• Created and managed three priority growth programs tailored to the ISMC, generating over $21 million in SFDC opportunities in 2021• Revived the Solutions Seminar program with a renewed focus on priority segments, customers, and spec-in solutions. The campaign is fully adopted by the ISMC and maintains a 16x ROI• Leveraged key account marketing and free goods promotion to increase IATD floor marking business. 2021 opportunities generated increased by 49% • Pioneered the state-of-the-art Metalworking Studio which highlights key application insights and demonstrations. The platform was activated through multiple channels and globally replicated • Developed growth programs with key distributors like RS Hughes, Sherwin Williams, and Amazon• Optimized IATD’s lead management process by integrating the SDR team and refining lead routing