Full-service consulting. Providing previous branding feedback and new ideas with creative direction based on market trends and clients customer data. Deck delivery for creative and product offering. Marketing initiatives and customer incentive ideation. Ad copywriting. End-to-end strategy direction for upcoming collections from creative ideation to brand messaging that ties into clients key values and customer preferences. Post-mortem analysis.

Teaching decoding and comprehension to students who were two or more years behind on grade level to increase reading fluency and understanding.

Leading creative strategy to guide and inform all aspects of a product lifecycle. Creation and forecasting of line plans and margin analysis. Setting number of SKUs per category and allocating overall units based on YOY sales data. Informing creative with sales and market trends. Go-to-market and sell through initiatives. Planning out calendar and writing copy for marketing campaigns. P&L and analytics with data presentation and reporting to key stakeholders.

Working directly with Director of Creative Brand Strategy to create and implement strategy for all aspects of client services. Overseeing marketing campaign implementation and working with creative team to generate assets. Calendar ownership for all go-to-market and marketing activations. Copywriting and implementation of all digital marketing needs. Klaviyo and Mailchimp account management. Sales and inventory management. Ideating promotions for inventory liquidation where needed. Similar skills and roles as to when I took over in the director level position but in a supplementary fashion.

Liaison between departments to ensure communication and task completion. Supported other roles where pain points developed. Addressed and responded to client needs.

Shipping and receiving B2C and B2B orders. Tracking and mapping out logistics for client tours. Inventory Management.