Fellow
Participated on the account teams for three clients by attending internal and client meetings, collaborated with Client Account Managers and staff, and was mentored by agency leadership.Learned and honed skills in pitch writing, research, media list construction and development, tracking metricsSecured national coverage for Long John Silver’sHelped ideate, strategize, and implement campaigns aimed at our clients’ target audiences.Conducting media outreach on behalf of Long John Silver’s restaurant and pitching stories to reporters about their brand.Gathering metrics and data using Meltwater, Cision, TVEyes, Google News Search, and other tools for media relations coverage monitoring and reporting.Developing and executing research projects for account teams and clients.Contributing to agency brainstorms and planning sessions for clients.Developing targeted media lists to guide media outreach for clients.Drafting media materials (e.g., media alerts, pitch notes, press releases, byline articles) and other content (e.g., blogs, talking points) for clients.Using Google Analytics and available data to ensure activities are providing measurable return on investment.