● Direct creative program strategy and develop short and long-term strategic vision for clients.● Develop and manage brand vision of external clients and leadership via creative briefs and proposals.● Collaboratively create content that includes photography, motion graphics, mailers, videos, scripts, blogs, social media posts, web content, messaging, promos and emails.● Track and follow all major content initiatives and prepare creative materials to support efforts to grow audiences and channel. ● Manage customer expectations as well as develop relationships with internal and external stakeholders for efficient communication and streamlined processes.

Conceptualize, Plan, schedule, execute, produce and manage more than 400 media projects and promotional initiatives on an annual basis, including web ads, social media, television promotions, YouTube videos, recruitment features and media support for an international college and sports brand. Train, manage, and evaluate a staff of associate producers, account executives, writers, editors, graphic designers, and three remote production teams. Communicate and collaborate with university executives, marketing staff, and media relations team. Approve, broker, and manage contracts, vetting and supervising contractors to ensure cost control, brand identity protection, and adherence to title IX, university code of conduct, and safety procedures.• Improved technology with minimal expense. Switched to new video editing software. Designed and built a 100-terabyte media server system. Designed $350K production office and video stage. Spearheaded the installation of a media service content management system.• Expanded reach. Boosted YouTube viewership to more than one million views in less than a year. Used web traffic metrics to develop targeted media messages that increased social media subscribers. • Gained recognition for media campaigns. Won Gold CASE Award in 2013 and 2014 for LSU NCAA TV commercial as well as Emmy nominated. 2015 NATAS Emmy Nomination for Directing

A full-service content creation facility for Chapman University’s Strategic Marketing and CommunicationOversaw and retained responsibility for all pre-production, production, and post-production for the departmentEnsured efficient operation of the department, including collaboration with appropriate staff and contractorsDesigned and built a production facility to host 3 television shows for PBS network.Showcased compelling stories and engaging material to showcase the University’s faculty and student leaders Developed a comprehensive video production training program to assist students working on all shows and marketing shootsEdit broadcast shows to air and for ADA complianceProvide inspiration, training, and feedback to staff on proper editing and shooting techniques, as well as use of studio equipmentInstall and repair studio equipment and maintain a current equipment vendor listWork with outside contractors to craft the universities online presence and brandShoot and stream major university events such as the American Celebration and State of the UniversityResearch new deployment methodologies for university content, such as iPad, cell phones, and web

A one-stop-shop for multimedia production services with an emphasis in television, commercial, and live event production.Managed post-production operations for the company, ensuring timely deliverables, as well as managed a staff of editors, Blu-ray authors, motion graphic designers, and camera operatorsProduced material for web, DVD, TV, and interactive systemsManaged the switch from SD to HD production and implemented workflow policies and digital storageImplemented and maintained training for the internship departmentProvided quality check expertise, as well as establishing strict guidelines for quality standards and onsite technical assistanceSupplied camera operation, audio mixing, and lighting for location shoots including: Extreme Makeover: Home Edition Performed maintenance and upkeep of production equipment